The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
The Difference Between URL Structure and Information Architecture
How is URL structure different from information architecture, and why does the distinction matter? In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to ask about each.
What the Local Customer Service Ecosystem Looks Like in 2019
Excellent customer service is baked into every aspect of your local search strategy. For success in 2019, learn how to market a local business with the customer in mind at every point, from GMB to link building to in-store training.
Building Links with Great Content - Natural Syndication Networks
By analyzing data from the top 400 most trafficked American publishers, we explore the visual inter-linking matrix of media sources that drive content and the connectivity among these news syndication networks.
Log File Analysis 101
Log file analysis doesn't have to be intimidating. Learn how to get the most detailed insights about what Googlebot is doing on your site in this week's Whiteboard Friday.
Can You Still Use Infographics to Build Links?
Love them or hate them, infographics are still used as a popular link building tactic. Do they work, though, and what other types of content are they competing with? Darren Kingman analyzed one prolific publisher's content to find out.Level Up Your SEO Skills With Our Free Training
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The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels
Google's local Knowledge Panel is more detailed and more confusing than ever. Make sure your business is maximizing your GMB potential with this handy visual cheat sheet.
How to Get More Keyword Metrics for Your Target Keywords
Leverage the Google Search Console API to get a ton of detailed data about your keywords without having to get too technical about it. Bill Sebald shares a straightforward shortcut using Google Sheets and the Supermetrics add-on.
5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub
When it came time for a redesign to our long-outdated Help Hub, we made some big changes that both improve the experience for searchers and help our support content show up in the SERPs.
How to Create a Local Marketing Results Dashboard in Google Data Studio
Do your local clients understand exactly whether and how you're making them money? Learn how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.
Why We're Doubling Down on the Future of SEO - Moz + STAT
Search is changing, but search marketing is alive and well. We have to meet the challenge of new complexities, and that's why Moz and STAT are teaming up to double-down on search analytics.