The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
What Do SEOs Do When Google Removes Organic Search Traffic?
We rely pretty heavily on Google, but some of their moves lately have made doing SEO a lot harder. What organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unnerving trend in this week's Whiteboard Friday.
The Minimum Viable Knowledge You Need to Work with JavaScript & SEO Today
Having a baseline of knowledge when it comes to JavaScript and SEO is necessary these days, but it can be an intimidating subject. Do you know how to answer three integral, basic questions about your clients' sites and how they use Java?
How to Diagnose Your SEO Client's Search Maturity
Not every client starts with the same level of knowledge when it comes to SEO. In this post, you'll learn to diagnose your clients' search maturity using a methodical scorecard approach and increase the likelihood your work will be implemented.
The Goal-Based Approach to Domain Selection
Two essential questions should guide you as you select a domain: what are my goals, and what's best for my users? In this Whiteboard Friday, Kameron Jenkins shares how to ensure your domain selection aligns with your business goals.
Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
If you lost anonymous "A Google User" reviews since late May, you probably have a few questions about why they were removed. Miriam Ellis is here to share answers on how this affects your review strategy and local SEO as a whole.Level Up Your SEO Skills With Our Free Training
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Moz's Mid-Year Retrospective: Exciting Upgrades from the First Half of 2018
It's been a busy year so far for the folks behind the scenes here at Moz. We've been working around the clock to upgrade and improve our products across the board — check out what's new in just the first half of 2018!
An 8-Point Checklist for Debugging Strange Technical SEO Problems
Occasionally you'll face technical SEO problems with no straightforward solution. Dominic Woodman shares an essential 8-point checklist for troubleshooting just what went wrong (and ensuring you don't waste time on unimportant technical rabbit holes).
When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't
When is it right to use metrics like bounce rate, pages per visit, and time on site, and when should they be ignored? Rand adds his two cents to the conversation around whether these metrics are worth considering in this edition of Whiteboard Friday.
Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics
[Filter Bot Traffic Google Analytics] Your Google Analytics data is muddied by spam, bots, and internal traffic that can obscure the true story it wants to tell. Discover exactly how to filter out the junk to get the best data GA has to offer you.
How a Few Pages Can Make or Break Your Website
When even a fraction of your pages rank well for a high-intent query, the impact on your traffic can be astonishing. But to see surprising results, the process for creating content needs to be rigorous and heavily supported by data.