Learn the basics

In order to improve your visibility in AI search, you first have to understand how large language models (LLMs) and generative engine optimization (GEO) work.

What Is Generative Engine Optimization?
What Is Generative Engine Optimization?

Struggling to reach users on generative search platforms? Learn how Generative Engine Optimization (GEO) helps you capture and convert high-intent traffic.

If You’ve Been Investing in SEO, You’re on the Right Track With GEO
If You’ve Been Investing in SEO, You’re on the Right Track With GEO

Overwhelmed by AI search disrupting SEO? Lily Ray shares smart strategies to boost visibility, measure success, and thrive in an evolving search landscape.

What You Should Know About LLMs
What You Should Know About LLMs

Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models.

LLMs Are Not as Complex as You Think
LLMs Are Not as Complex as You Think

Struggling to earn LLM citations without a playbook? Discover 10 expert-backed strategies to boost AI visibility and long-term brand impact.

Learn more about AI & SEO

Expand your knowledge on topics like Web Guide, AI Mode, and key takeaways from Google on AI search.

A Guide to Web Guide

Dr. Pete analyzes Google's new hybrid search interface, breaking down the 10 types of "query fan-out" that drive results and explains why search marketers need to prepare for a more conversational search style.

In and Out of Model Responses Explained

Is your SEO strategy ready for LLM grounding? Explore the distinction between training data and live web retrieval, and discover how to optimize your brand's visibility in AI search results.

AI Mode: Features & Ranking

Analyze early data from Google’s AI Mode in STAT. This study of 40,000 keywords reveals a mere 12% overlap with traditional organic rankings and explores how the verbose, text-heavy nature of AI Mode is shifting the search landscape.

5 Takeaways from Google’s GEO Guidelines

What do Google's official GEO guidelines mean for the future of search? Learn why SEO still matters, structured data myths, and how to adapt your current strategy.

Need help with AI Research in Moz Pro?

If you need help with our AI Visibility tool be sure to check out our Help Hub!

Visit the Help Hub

Workflows and research

The New Rules of AI Visibility and How To Prepare for It

Is AI search making your brand harder to find? Learn the visibility rules, traps, and checklist to earn citations, trust, and clicks before buyers choose.

How To Make Your Brand Discoverable in AI Search

Struggling to make your brand visible in AI search as old SEO tactics fade? Learn a proven blueprint to earn citations, build authority, and grow AI visibility fast today.

10 Fan-Outs for Prompt Research

Google uses these 10 query fan-outs to split single prompts into multiple background searches.Learn how to map this behavior in this Whiteboard Friday with Tom Capper.

The Complete AI Research Workflow

Is your content strategy ready for the newest evolution of search? Learn an easy 5-step workflow to track AI visibility and optimize your content using Moz Pro’s AI Research toolkit.

Webinars from the experts

How to Do Prompt Tracking on a Budget
How to Do Prompt Tracking on a Budget

Right now, prompt tracking is the closest window we have into LLM performance. Learn what to track and how to measure impact.

Top AI Workflows for Marketing Teams
Top AI Workflows for Marketing Teams

Learn about the AI workflows your team can use across SEO, AEO, content, reporting, and team operations. 

AI Workflows for Local SEO
AI Workflows for Local SEO

Explore which manual local SEO tasks to delegate to AI and which require a human strategist to ensure high standards.

The latest news about AI search

AI & SEO on Whiteboard Friday

The experts have weighed in, and we got it all on video! Check out the latest episodes of Whiteboard Friday featuring the ins and outs of AI search.