Quantifying YouTube Keyword Opportunities — Whiteboard Friday
How do you assess YouTube keyword opportunity? Phil Nottingham shares three unique metrics for evaluating search demand, competition, and value.
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The Keyword Research Guide
READ TIME: APPROX. 1.25 HOURS
Keyword research is a building block of SEO. Discover how to identify what your audience is searching for and effectively target those keywords. By conducting effective keyword research, you can create content that drives more traffic, boosts your search rankings, and aligns with your business goals.
Learn the basics
Looking to learn more about keyword research, fast? Here are some guides to help you learn the basics so you can hit the ground running.
What Are Keywords & Why Are They Important for SEO?
Discover what keywords are and how they impact your overall SEO strategy. Learn how to find the right search terms for your business, drive targeted traffic, and connect with your customers.
What is Keyword Research & How Do I Get Started?
Learning how to do keyword research is a fundamental SEO task. This guide walks you through the basic steps to start your research and the next steps to continue your learning journey.
Understand search intent & the customer buying journey
Search intent, the sales funnel, and keyword research go hand in hand. These guides will help you understand the importance of understanding a searcher’s goal and how that may impact your keyword research and content strategies.
What Is Search Intent and Why Does It Matter?
Informational Keywords and How to Use Them to Drive Traffic
What is a Navigational Search Query?
How to Find and Use Transactional Keywords to Increase Conversions
Commercial Intent Keywords Guide: How to Find and Rank For Them
What Is Keyword Intent and How Does It Impact Your Conversion Rate?
Need help with Keyword Explorer?
If you need help learning how to use the keyword research tools in Moz Pro, be sure to check out our Help Hub!
Keyword Research and Whiteboard Friday
Finding Striking Distance Keywords — Whiteboard Friday
Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard Friday, Jo talks about how to locate, track, and label these keyword opportunities in Moz Pro.
Internal, International, and Subdomain Cannibalization — Whiteboard Friday
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.
How To Do Comprehensive Research for Your Topic Cluster — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure you’re creating elevated and relevant content within your topic clusters.
The latest in keyword research from the Moz Blog
How Much Do Keywords Matter in 2026?
As keyword targeting continues to evolve, you may be wondering if exact-match keywords still matter. Learn how machine learning and NLP have shifted SEO from simple synonyms to complex semantic clusters. See the data behind how Google and Gemini interpret the meaning of your content.
5 AI-Powered Workflows Every SEO Should Be Using Today
It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.
How to Find Profitable Keywords For Your Niche
Struggling with SEO that doesn’t drive revenue? Learn how to identify profitable keywords with high intent to boost your traffic and grow your bottom line.
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Keyword Explorer can help identify traffic-driving keywords