The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
The Very Best of the Moz Blog 2017: Our Top 50 Posts
We've curated a hefty list of the Moz Blog's top posts throughout the year, covering all of our most popular categories. Come check out what you may have missed, see which community members made the Top 10 Comments, and help us ring in 2018 right!
Followerwonk Is Moving On to a New, Loving Home
We've been searching for the perfect home for our Twitter analytics tool, and it finally found us. Please join us in congratulating the new owner of Followerwonk!
Use as Directed: A Content Marketing Plan for Robust Business Performance
Most marketers utilize content marketing, but it's not always clear how to use it effectively, measure your results, or see actual business value from the effort. Alexandra Tachalova shares tactical advice for preparing a content marketing plan that will prove valuable for your bottom line.
How Long Should Your Meta Description Be?
The end of November saw a spike in the average length of SERP snippets. Across 90K results, we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and we recommend a new meta description limit of 300 characters.
Moz the Monster: Anatomy of an (Averted) Brand Crisis
On November 10, John Lewis' "Moz the Monster" campaign launched, rewriting SERPs and presenting a potential threat to our brand. Here's how we handled the crisis.Level Up Your SEO Skills With Our Free Training
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Keyword Research Beats Nate Silver's 2016 Presidential Election Prediction
Can keyword research be a more powerful indicator of people's behavior than traditional methods of prediction, such as exit polling? Inspired by the controversy and confusion around US elections, we decided to test the theory.
Not-Actually-the-Best Local SEO Practices
Not all common practices in local SEO are the *best* practices. In fact, some of them can be pretty darn harmful. Check out Miriam's list of what-not-to-dos in today's blog post.
What Do Google's New, Longer Snippets Mean for SEO?
Snippets and meta descriptions have new character limits, and it's a big change for Google (and us SEOs). Learn about what's new and what it means for SEO in this edition of Whiteboard Friday.
Don't Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them
Misinterpreted data can mislead even the best of us. Check out these four data analysis pitfalls common to digital marketing and some keen tips on how to think critically and avoid them.
Our Readership: Results of the 2017 Moz Blog Reader Survey
We publish the Moz Blog to bring transparency and understanding to an industry that often lacks both. To that end, we try to regularly ask you how we're doing. This post shows what you all had to say.