The Moz Blog

The Complete Guide to Direct Traffic in Google Analytics

Looking to reduce the level of direct traffic in your Google Analytics reports? This guide defines exactly what constitutes direct traffic and how to combat it in your reports for better data.

How to Write Marketing Case Studies That Convert

From getting client buy-in to storytelling to repurposing the content, investing in case studies can have powerful and long-lasting benefits. Learn how to craft a compelling, converting case study from the content experts at Fractl.

Knowledge Graph Eats Featured Snippets, Jumps +30%

Over a 4-day period at the end of October, we saw a 10% drop in Featured Snippets. This co-occurred with an explosion (+30%) in Knowledge Panels. What happened, and how are these connected?

AMP-lify Your Digital Marketing in 2018

AMP can offer some serious benefits, even for e-commerce (one business saw conversion rates improve 100%), but implementing it sloppily will come back to haunt you. Check out case studies and analyses that just may convince you to accelerate your mobile pages in 2018.

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business - Next Level

No matter what kind of site you work on, local SEO will likely have an impact on how your site shows in the SERPs. Jo explains how any business can take advantage of local SEO know-how to win online.

How Google AdWords (PPC) Does and Doesn't Affect Organic Results

We're well aware that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? This week's Whiteboard Friday covers the ways paid influences organic — and one very important way it doesn't.

How & Why to Make Your Website More Secure

Last month, Google stepped up their game when it comes to holding sites to security standards. If you're not sure whether your site's security levels make the cut or need tips on how to get started, this primer will help.

How to Build the Right Content Marketing Strategy for SEO Growth

Keywords are important for innumerable SEO tasks, but driving your content marketing strategy isn't one of them. Your strategy should be based on the audience you're trying to reach if you want your organic traffic to convert.

How Google Gives Us Insight into Searcher Intent Through the Results

Buried inside most SERPs (especially those with more general queries) is a host of insight into Google's assumptions about searcher intent. Rand explains how you can find it.

Countdown to Launch: How to Come Up with Great Testing Ideas

A few simple tests can ensure your launches are as successful as possible. Chris Dayley details six of them here, with examples of just how much they've helped his work.

How to Do a Keyword-Driven Content Audit (with Keyword Explorer)

How do you find the hidden gems in your outdated content? Dr. Pete walks through a step-by-step process to find your highest potential content using keywords it already ranks on. Includes bonus Google Sheet.

The Local SEO Holiday Checklist – You Could Even Say It Glows

As we head into November and look toward the holiday season, there are several tactics that businesses should keep in mind with regard to local search. Miriam Ellis walks you through in this post.