The Moz Blog

Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses)

In honor of the late SEO pioneer and our friend, Eric Ward, this episode of Whiteboard Friday covers the kinds of link strategies he worked so hard to teach.

How to Use Keyword Explorer to Identify Competitive Keyword Opportunities

Learn how to use Keyword Explorer's new feature allowing you to search for keywords by site in this detailed (and doughnut-laden) walkthrough.

Unfiltered: How to Show Up in Local Search Results

Earning a spot in local search results is difficult enough, but some businesses find their locations filtered out of local packs. Learn what factors can affect your appearance in those packs, and what you can do to be sure your business isn't filtered.

How to Use the "Keywords by Site" Data in Tools to Improve Your Keyword Research and Targeting

There's a powerful concept in the world of SEO software: the "keyword universe." Learn how to harness the potential of tens of millions of keywords and their rankings data in this edition of Whiteboard Friday.

Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

Research has shown that tangential content can earn 30% more linked mentions and 77% more shares on average than brand-focused campaigns.

NEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site

Keyword Explorer can show you which keywords you and your competitors already rank for. Get the freshest, most accurate keyword rankings data here.

How Links in Headers, Footers, Content, and Navigation Can Impact SEO

This week's Whiteboard Friday covers links in headers and footers, in navigation versus content, and how that can affect internal and external links, link equity, and link value between your site and others.

Unlocking Hidden Gems Within Schema.org

Schema.org can be a confusing resource if you're trying to learn how to use and implement structured data. This mini-guide arms you with the right kind of thinking to tackle your next structured data project.

Google Shares Details About the Technology Behind Googlebot

It's been revealed that version 41 of the Google Chrome browser is the technology behind Google's crawler. What does this mean for developers, and how can you use this in your own SEO toolkit?

Does Googlebot Support HTTP/2? Challenging Google's Indexing Claims – An Experiment

Googlebot can't crawl or index sites using HTTP/2 alone. Based on the results of this experiment, you may want to continue optimizing for HTTP/1.1 as well.

Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together

A single headline can't do it all. You need to develop something a little different for your goals tied to SEO, social media, and site visitors. This Whiteboard Friday covers a process to help optimize your titles across multiple platforms.

Do iPhone Users Spend More Online Than Android Users?

iPhone users tend to spend 3x as much as Android users, according to an analysis of 31 million mobile e-commerce sessions. Digital marketers can capitalize on this revelation via Facebook and AdWords.