The Moz Blog

How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level

Low-quality site content results in unhappy visitors and potentially even Google penalties. You can identify thin, duplicate, or spam-like content using a tool like Site Crawl.

Yes, Competitors Can Edit Your Listing on Google My Business

Google's statements about GMB spam aren't entirely accurate. Joy Hawkins busts a few myths about whether or not competitors can edit your listing without your approval.

Getting SEO Value from rel="nofollow" Links

Plenty of websites that make it easy for you to contribute don't make it easy to earn a followed link from those contributions. In this Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms.

New Findings Show Google Organic Clicks Shifting to Paid

One large e-commerce brand noticed a startling shift in organic CTR, with paid ads now earning nearly the same percentage of clicks as organic results. What does this mean and how can sites combat the new trend?

Special Notes for SABs Amid Decreased Local Search Visibility

Google seems hell-bent on making it hard for service area businesses to get any kind of an edge in local search. Miriam Ellis shares her best advice for how SABs can tackle the new issue of Google Home Service Ads invading their geo-industry.

The SEO Competitive Analysis Checklist

This comprehensive competitive analysis guide & checklist will help you ID areas of opportunity and expose niches where your site can beat your competition, without having to guess which “best practice” you should test next.

Paid Social for Content Marketing Launches

Boosting your signal with paid social introduces your brand to new audiences and improves traffic and overall results for your content marketing launches. Today's Whiteboard Friday highlights four straightforward, actionable tactics you can use ASAP to make those launches shine.

How to Track Your Local SEO & SEM

If you’re spending money or energy on SEO, Adwords, Facebook, or any other kind of digital traffic stream and you’re not measuring how many leads you get from each source, stop what you’re doing right now and make setting up a solid tracking plan your next priority.

How and Why to Do a Mobile/Desktop Parity Audit

You should do a mobile/desktop parity audit if content is added, removed, hidden, or changed between devices without sending the user to a new URL. When two or more versions of a website are available on the same URL a parity audit will crawl each version, compare the differences, and look for errors.

Moz's Brand-New SEO Learning Center Has Landed!

We've rebuilt our SEO Learning Center from the ground up. Check out why we did it, what's new, what's coming, and please let us know your feedback!

10 Things that DO NOT (Directly) Affect Your Google Rankings

Not everything you do on your website affects your Google rankings. In this Whiteboard Friday, Rand goes through ten things commonly believed to influence rankings that Google actually doesn't care about.

How to Prioritize SEO Tasks [+Worksheet]

Five tips for prioritizing your SEO work: setting specific goals, identifying important pages for conversions, uncovering technical opportunities via a site crawl, time management, and providing consistent benchmarks and reporting.