The Moz Blog

What We Can Learn From Heat Map Studies to Improve Our Calls-to-Action

Most of those reading this probably already know about heat maps. But stay with me while I give a quick explanation to those who don't. A heat map is a visual graph delivered in a unique style. Rather than showing straight statistics, it works by using different colors to show things like... Mouse movement: Where the mouse was moving (my means of mouse-tracki...

The Search Marketer's Guide to ItemRef & ItemID

Structured data has never been more important than it is today. This post will help you implement semantic markup and structured data with greater ease and enable you to create a more robust and complete web of linked data on your website (and beyond).

One Formula to Rule Them All: SEO Data Analysis Made Easy in Excel

Analyzing data is tedious and time-consuming. What if there were a better way? In this post, Jeremy Gottlieb outlines one incredibly versatile Excel formula you should be using to make your SEO tasks easier.

Managing the Tensions & Tradeoffs Between UX & SEO

We don't live in a world where we have the luxury of thinking about ​just​ user experience or ​just​ SEO. The two share many of the same spaces online, working in tandem and sometimes clashing. In today's Whiteboard Friday, Rand details the considerations and compromises that must be made for UX & SEO to coexist in harmony.

How Local Content is Helping SMBs Keep Big Brands at Bay

Separate your brand from the competition by delivering knockout personalized content at every point of engagement.

A 9-Part Client Management Manifesto Your Agency Should Steal

Keeping your clients happy isn't a mystery — it's a science. An effective agency requires that the staff put as much energy into retention as it does acquisition.

6 Tips for Positioning Your App to Attain Millions of Downloads

Back in 2013, I was co-founder of a music discovery mobile app that we managed to grow to over 4 million downloads. Many of the things we tried to grow the app were successful, but many were a complete disaster. I wanted to see if I could repeat the success. Could I build a simple app and grow into a successful app? Would the techniques I learned still apply? First, I needed an idea....

HTTPS Tops 30%: How Google Is Winning the Long War

In the two years since Google's first HTTPS update, the adoption of HTTPS keeps going up, recently topping 30%. Is Google winning the long war?

How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About

A simple change in language and perspective could be what's standing between you and getting the C-suite buy-in that's integral to your success. In today's Whiteboard Friday, Rand helps you translate your marketing jargon into financial metrics and data that the folks in charge will actually care about.

The Best On-Page SEO Tool in the Business Now Has Unlimited Access via MozBar

It's Moz Pro on-the-go! We've added a new on-page optimization feature to MozBar, our SEO toolbar for Chrome, to make an integral aspect of your daily work that much easier.

The Functional Content Masterplan – Own the Knowledge Graph Goldrush with this On-Page Plan

Are you leaving your most valuable assets unloved and at the mercy of underperformance? Simon Penson walks you through a process to assess and score your static content, identify areas of improvement, and create the kind of content that may earn you a slice of the Knowledge Graph pie.

The Balanced Digital Scorecard: A Simpler Way to Evaluate Prospects

Working with new clients, establishing what strategies will be most impactful to their goals — this is what makes working at an agency awesome, but it can also be challenging work. Emily Smith shares the framework her agency uses for focusing on future goals and actions, not just evaluation of the past.