The Moz Blog

10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)

How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article.

Predicting Intent: What Unnatural Outbound Link Penalties Could Mean for the Future of SEO

Is the fear of unnatural link penalties changing the way you approach SEO?

Long Tail SEO: When & How to Target Low-Volume Keywords

[Long Tail SEO] The keyword phrases you can uncover in the long tail of search are worth their weight in gold, often driving highly valuable SEO traffic to your site. Dive into core strategies to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy.

Here’s How We Can All Become SEO Enablers

A number of years ago I sat in on a webinar that covered behaviors of great SEOs - a topic that really intrigued me as a young but experienced digital marketer wanting to grow in the space. Through a variety of interactions in response to the presentation, mostly sharing how each person worked with brands to get things done, someo...

Context is King: A Million Examples of Creative Ad Campaigns Getting it Right

We all know the familiar mantra, but when it comes to digital advertising, it's the *context* of your content that leads the monarchy. Are you capitalizing on different contextual opportunities in your marketing campaigns?

Using Google Tag Manager to Dynamically Generate Schema Code

Implementing Schema used to require a lot of changes to your site's markup, but the JSON-LD format created a great alternative to adding microdata to a page with minimal code. This post details how to make it even easier to dynamically generate Schema.org/JSON-LD tags for your site using Google Tag Manager.

Why Listing Accuracy is Important

Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can make or break your business. With answers for just about everyone, Moz Local's George Freitag stars in this week's Whiteboard Friday covering all the boons and secrets of listing accuracy (give him a warm welcome, folks!).

"A Complete Failure": What Tech Businesses Can Learn from a Sports Blog's Scandal

When SB Nation published a controversial story on a sensitive topic, there was a huge public outcry. The subsequent peer review outlined key issues that will sound scarily familiar to many in the tech industry. Ruth Burr Reedy shares the most important takeaways to help fortify your own internal processes against big failures.

Why We Only Accept 1 Out of Every 10 Guest Blog Pitches

Pitching a guest post on hoverboards to a B2B marketing blog is, unsurprisingly, a bad idea. Find out why Bop Design rejects 9 out of every 10 pitches and what you can do to increase your own chances of pitching success.

Keyword Explorer Upgrades: New Features, More Lists, and Better Metrics

It's been 5 weeks since Keyword Explorer's launch and in that time, more than 75,000 folks have tried out what is, in my opinion, the best keyword research tool on the market. Today, we're upgrading it further with three of the most requested features since launch.

Are Coworking Offices Eligible for Google My Business Listings?

The question on everyone's mind: Are coworking spaces eligible for GMB listings? Learn the answer to this and other important local SEO considerations when your main place of business is a shared coworking space.

Here’s How to Visually Map a Content Strategy

When it comes to building a content strategy to guide your brand, seeing is believing, so creating a visual roadmap can help mightily.