The Moz Blog

How to Use BigQuery for Large-Scale SEO (Or Whenever Excel Fails)

Sometimes you have so much data it causes Excel to fail. When that happens, turn to Google BigQuery to help. Dominic Woodman walks you through setting up and using BigQuery for making huge datasets manageable.

What to Do When the Wrong Page Ranks for Your Keyword(s)

Picture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This frustrating situation is more common than you might think. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboard Friday.

Do Website Engagement Rates Impact Organic Rankings?

Do website engagement rates like bounce rate, time on site, conversion rates, and dwell time impact organic rankings? Larry Kim examines the data and gives you some promising ways to boost website engagement rates.

Optimizing for Accessibility: Alt Text, Videos, Images & More

Alt Text For Video Accessibility: Have you been following along as we explore SEO + Accessibility? In this post, we shares resources and advice on SEO and Accessibility overlaps when optimizing alt text for images, video, and non-text elements.

Here’s How to Keep 301 Redirects from Ruining Your SEO

While 301 redirects can yield significant value to your SEO efforts, it's important to remain vigilant about how they're used. Logan Ray details four common ways redirects can be negatively affecting your page load time and what you can do about them.

SEO for Bloggers: How to Nail the Optimization Process for Your Posts

With the right process and a dose of patience, SEO success is always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In this Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.

​Take the Stage: MozCon 2016 Community Speaker Pitches are Open

It's the moment you've been waiting for: the MozCon 2016 community speaker pitches are open for submissions! Read over the rules and send us your ideas before Sunday June 12th at 5pm PDT.

Is Quora Skirting the Edge of ‘Spammy’ When it Comes to SEO?

While Google says all spam is treated equally, taking a deep, hard look at Quora made this author wonder if that's really the case.

Optimizing for Accessibility + SEO: Formatting & Link Overlaps

Do you know the overlaps between SEO and accessibility? If you’re optimizing for search engines, you’re also affecting how people using assistive technologies experience your site. Let's examine the effects and best practices for keyword usage, text formatting, and links.

4 Ways Copywriting Can Boost Your E-commerce Conversion Rates

Make your copy work more effectively for your e-commerce brand by matching the language to the intended audience.

Will Intelligent Personal Assistants Replace Websites?

In the way websites once replaced phones, will intelligent personal assistants like Siri and Cortana soon replace websites? Tom Anthony examines 4 trends that are contributing to the IPA takeover and has some advice on how you can keep up.

How to Research the Path to Customer Purchase

Moving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it's far too easy to make a misstep. In today's Whiteboard Friday, Rand takes a high-level look at the path to customer purchase, recommending workflows and tools to help you forge your own way.