The Moz Blog

​Preview the MozCon 2016 Agenda (and Other Exciting News!)

If you've been on the edge of your seat waiting for news about this year's MozCon, wait no longer! We've got a sneak preview of our talks and a few other awesome tidbits of news to share as we get closer to September. Grab your tickets early — we've sold out for the last 5 years running!

Here’s How You Can Put Facebook’s Lookalike Audiences to Work for Your Brand

Facebook's Lookalike Audiences feature can provide a huge boost to your brand's online marketing efforts.

5 Actionable Talks from Conversion Experts

Tackling CRO is a big job. Get a head start by checking out five recommended, highly actionable talks from some of the industry's top conversion rate optimization experts — and don't miss your chance to attend a free live Google Hangout with them on June 1st!

Is Your Writing Readable? 3 Concepts to Master for Copy That Converts

Chunking, word recognition, and universal design are the cornerstones of readable copy. Are you writing in a way your audience can easily understand? In this post, Isla McKetta doles out the top insights from her research into readability and its utter importance.

The Landscape of Mobile Search is Changing – How Will You Adapt?

Should you have an app, or not? Would AMPs work for you? Are you prepared for the intelligent personal assistant takeover? Consider how you'll adapt to the world of mobile search as it changes beneath your feet in this post examining current and future trends.

Getting Local Store Locator SEO Right

If you're a medium to large business with tons of locations, making sure customers find the correct local storefronts can have different rules. This post answers all your questions about getting store locator SEO right!

All About App Search: Indexing, Ranking Factors, Universal Links, and More

App search is growing and changing, and there's more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. In today's special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google may have some competition as the search engine giant.

Optimizing for Accessibility + SEO: Site & Page Structure Overlaps

How well can ALL visitors navigate your site? In this first post of three, we'll try out simple screen readers & look at structural overlaps in SEO + accessibility like titles, headings, semantic markup, page structure & sitemaps.

Learn to Love Your Existing Content - 5 Ways to Get More Visibility

If you're feeling burnt out on endlessly creating new content, it may be a good time to examine the assets you already have. This post walks you through identifying, priming, and promoting existing content to earn links, social shares, and boosted traffic.

Sweating the Details - Rethinking Google Keyword Tool Volume

Looks can be deceiving. Take a peek behind the curtain of the Moz Keyword Explorer volume metric to see how sometimes even the smallest features can be the product of extremely detailed processes.

10 Simple Tips for Creating Winning Video for Your Brand

It's time you added video to your marketing repertoire, and it's a lot easier than you think.

Recovering Your Organic Search Traffic from a Web Migration Gone Wrong

You'd never change a URL without ensuring your 301s, links, sitemaps, and canonicals are in order... but a new client might have in the past. Here's what you can do to untangle any migration messes you've inherited and regain lost organic traffic.