The Moz Blog

The 9 Most Common Local SEO Myths, Dispelled

Have you taken any of these statements as truth? In this post, Google My Business Top Contributor Joy Hawkins shares and debunks the Local SEO myths she runs into most frequently.

Does Organic CTR Impact SEO Rankings? [New Data]

Does organic CTR data impact page rankings? Sharing recent research findings, Larry Kim makes the case that RankBrain and higher organic click-through rates are deeply intertwined.

Linking Internally and Externally from Your Site - Dangers, Opportunities, Risk and Reward

Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today's Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both.

3 Tactics That'll Make Writing Tighter as Easy as 1-2-3

If you're serious about readers seeing the strength of your ideas, writing shorter content must become a part of your repertoire.

Top 12 Moz Pro Enhancements in Q1 — Plus a Glimpse Into the Future

We've been busting out updates and enhancements to Moz Pro in Q1 and we're super proud to tell you all about 'em! Adam Feldstein's here to give you the low-down on how we've bettered our SEO product and what we've got planned in the future.

Facebook vs Youtube: Which Side of the Video Battle Should You Join?

Deciding which platforms to invest your video marketing has been yet another hurdle to overcome with the rising competition between Facebook and YouTube. The folks at Wolfgang Digital share the findings of their study to determine where your videos will get the most bang for your buck.

Great Content ≠ Long-Form Content

"Great" content and long-form content are not the same thing. In this post, Rand explains the difference, the reasons for the correlations, and an alternative path to making content that accomplishes your goals and those of your audience.

The Buzzfeed Approach to Social Media Strategy

BuzzFeed does social media a little differently from the rest, and with great success. What can you learn from their strategy that's directly applicable to your own?

How to Make the SEO Case to Small Businesses

Belief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today's Whiteboard Friday, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you help them.

How to Find and Fix Structured Data Markup Errors via the Google Search Console

Make your content easier for the search bots to read by eliminating data markup errors from your website.

Why Now, More Than Ever, SEO Is Not Just About Google

As SEOs, we tend to hyper-focus on every little thing Google does. It's important to keep in mind that it's bigger than optimizing for a single search engine. Roy Hinkis is here to explain why.

Be Your Site's Hero: An Audit Manifesto – Next Level

SEO comes with a lot of "whys" that can be difficult to answer. Jo Cameron is here to remove some of the mystery and level up your site audit skills with the help of ace tips, Bonnie Tyler, and a hefty toolkit in the newest installment of our Next Level educational series!