The Moz Blog

How to Steal from Your Favorite Writers to Make Your Copy Sing

How often do you sit down to read a book and find yourself hooked within the first few sentences? Or even the first few words? I would venture to bet the answer is "not often."In fact, I find that the books which turn out to be my favorite in the end typically take at least 50-100 pages to “pick up pace.” But we expect that when we read a good book. We come to the table knowing what...

​Hot off the Presses: The MozCon Local 2016 Video Bundle

The 2016 MozCon Local Video Bundle is here. Get your copy with 14 videos (6 hours of Local Marketing knowledge) for only $99!

The 2016 State of Link Building Survey - Results & Analysis

There have been some surprising shifts in how the marketing industry's changed its views of link building since 2014. Nicholas Chimonas breaks down the results of 2016's State of Link Building Survey for us.

How to Achieve 100/100 with the Google Page Speed Test Tool

The website loading speed is imperative for the overall user experience, and it’s also one of the hundreds of SEO ranking factors. The truth is that nowadays, people don’t have the patience to wait more than five seconds for a page to load. If your website is not loading fast enough, you will lose potential customers. With more tha...

How Google May Analyze and Evaluate the Quality, Value, & Rank-Worthiness of Your Content

Your content has quality links and your keyword targeting is an SEO's dream. Yet for some mysterious reason, that content still isn't ranking. What's missing? In today's Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes.

Here's How to Supercharge Your Competitive Research Using a URL Profiler and Fusion Tables

Competitive analyses usually mean sifting through a ton of data. Craig Bradshaw's here to share an 8-step process that combines free data collection tools, fusion tables, and network graphs to take care of the heavy lifting when doing competitive research.

What You Should Know About Accessibility + SEO, Part I: An Intro

If you optimize for SEO, does that mean you have accessibility covered? What about the other way around? This Part 1 of 2 post looks at high-level overlaps & recommends a11y blogs, resources, & fun tools to start you thinking about accessibility and SEO optimization.

The Guide to International Website Expansion: Hreflang, ccTLDs, & More!

International search expansion is one of the most confusing technical items in search marketing. This guide is here to help you navigate that expansion. Included are tips, data, link to an international tool, and a bonus international search troubleshooting guide!

Are Keywords Really Dead? An Experiment

Keywords or concepts? Wondering about what works in the now, Sam Nemzer devised an experiment to discover what the SERPs have to reveal about how Google interprets different yet synonymous keyword phrases.

Why You Need to Find All Your NAP Variations Before Building Local Citations

Citation consistency got you down? It's one of the most important local search ranking factors, but it can be an overwhelming task to find inconsistencies, and it's often easy to create accidental duplicate listings. In today's guest Whiteboard Friday, Darren Shaw, founder of Whitespark and recent speaker at MozCon Local, outlines a foolproof way to discover all your NAP variations to prepare for proper citation building.

The Brand Halo Effect: Does Brand Awareness Impact Organic Search Rankings?

How much weight does brand carry in the SERPs? It might be more than you think.

The Brand as Publisher Masterplan - Reinventing Content Marketing for the Next Decade

Content marketing is big business, but are brands taking it far enough? Here Simon Penson argues that Brand as Publisher is the next step.