The Moz Blog

How to Create Content That Earns Engagement, Trust, and Loyalty for Your Brand

Content is meant to support your marketing efforts; it shouldn't define them. Ronell Smith talks about the goals you shouldn't be setting for your content marketing efforts, the ones you should focus on, and the best ways to get started on the road to brand loyalty.

10 Simple Steps for Creating a Blog Your Readers Will Adore

The keys to making your blog a success is knowing who'll be reading it and what they desire in the way of content.

How & Why to Build a Basic Gantt Chart for Almost Any Project

If you're not using Gantt charts to frame your projects, now's the perfect time to start. A relatively easy way to boost team collaboration and help you win clients, using Gantt charts in your projects is actually far simpler than many people think.

How Google's AMP Will Influence Your Online Marketing

Accelerated Mobile Pages are a big new change in mobile search. Get the low-down on just how they may positively and negatively affect your online marketing practices.

Here’s How to Combine Storytelling and Data to Produce Persuasive Content

Ever thought about what really sticks out in your audience's minds? Hint: it's not the hard facts alone. Combining data and storytelling can make your brand's content stick out in a meaningful way; Nichole DeMeré shows you how in today's post.

The App Store Optimization Checklist: Top 10 Tips

The world is going mobile, and those apps ahead of the curve in ASO and app indexing trends will be those that nab market share from traditionally web-dominated search results. Ashley Sefferman will help you get ahead of the pack with these 10 awesome tips to check off your app optimization list.

What I Learned at #SearchFest 2016 Will Make Me a Better Marketer

Did you miss SearchFest 2016? Lucky for you, Jen Lopez is here to distill her experience at the conference, outlining the top takeaways from the talks she attended — from the importance of ranking #0 to exploring the idea of kaizen-style marketing.

Case Study: Here’s How Moving to Responsive Design Website Helped Our Brand

Creating a mobile-friendly website can have a dramatic impact on your brand's bottom line, increasing conversions and overall revenue in the process.

Using Related Topics and Semantically Connected Keywords in Your SEO

Back in February, we explored balancing keyword targeting with concept targeting. This time around we're looking at using your knowledge of related topics and semantic connections in your on-page SEO processes. In today's Whiteboard Friday, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research.

Moz Local Now Syncs with Google My Business (Plus, a Sweet Free Tool!)

It's now as easy as pie to import locations straight from Google My Business into your Moz Local dashboard. And on top of that, we've got a new free tool to make painful GMB permissions management a thing of the past: introducing My Business Console!

SEO, PPC, Content Marketing, or SMM: Which Services Sell Best?

Are you selling the digital marketing services people actually want to buy? Alex Tachalova shares her insights from researching the searchability and salability of the top four digital marketing niches: SEO, PPC, SMM, and content marketing.

How to Feed a Hummingbird: Improve Your On-Page SEO with Related Topics in Moz Pro

SEO is changing. We can no longer rely on keyword targeting alone to optimize our content. Moz Pro now has a tool to make understanding and targeting topics on the SERPs a whole lot easier.