The Moz Blog

Targeted Link Building in 2016

SEO has much of its roots in the practice of targeted link building. And while it's no longer the only core component involved, it's still a hugely valuable factor when it comes to rank boosting. In this week's Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success.

Here’s How My 5-Step YouTube Optimization Strategy Generated 5,121,327 Views

How did I get millions of extra views on YouTube without any ads? Annotations! In this YouMoz, I'll explain how by following a 5-step process, I increased my annotation click-through rate by 22,400% (from 0.2% to 45%), got 150,000 views from annotations, and how it resulted in...

My Single Best SEO Tip for Improved Web Traffic

"If content is king, then the user is queen, and she rules the universe." Are you focusing too much on the content, rather than the user? In his last post as a Mozzer, Cyrus Shepard offers his single greatest SEO tip for improving your web traffic.

Manufacturing Serendipity: How to Create Content that Captivates Your Audience

Learn how to turn empathy, surprise, delight, and information into the kind of content your audience will connect with and remember.

Moz Announces $10 Million Financing Round to Build on Momentum of New Products

We've got some big news to share with you! Read about how our new Series C round of financing will spur our product momentum for the future and continue to help our Moz community be the thriving, successful place it is today.

The Most Important Things We Learned About Google's Panda Algo

The SEOsphere has been abuzz with talk about Google's Panda algorithm recently. Jen Slegg, founder and editor of The SEM Post, reveals the key new takeaways from Google's own experts about Panda, and highlights actionable advice that SEOs can put into place right away.

3 Unusual Hacks to Dramatically Up Your LinkedIn Game

It's time to start paying more attention to what LinkedIn can do to broaden your reach. In this article, Larry Kim shows you how to drive engagement and qualified traffic to grow your business and brand using LinkedIn updates and Pulse.

Creating the Right Marketing Mix

From search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. In today's Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing mix.

Is Google Judging You Based on a Template?

Is there another factor at work affecting your rankings? In this post, Aaron Friedman presents the idea that Google may be segmenting search results by industry and type of content, and offers up the results from three case studies and provides advice for how to work within the confines of a template you don't fully control.

How to Perform an Effective Image Optimization Audit

Have you made image optimization a priority for your website? If not, there's no time like the present.

Accidental SEO Tests: How 301 Redirects Are Likely Impacting Your Brand

Those 301 redirects could be more costly to your brand than you previously imagined. Brian Wood dives into the results of an accidental SEO test that turned out to be serendipitous.

Leverage This Social Network Mind Trick for More Effective Influencer Marketing

When it seems like everyone you know is talking about the same thing, don't be fooled — it may just be a trick of influence. Learn how to harness the power of the "majority illusion" for yourself to strategically boost your audience reach.