The Moz Blog

Revisiting 'Navigational' 'Informational' & 'Transactional' Searches in a Post-PageRank World

The idea of Do-Know-Go queries have long been useful for SEOs in understanding and categorizing user search intent for web search. But with the increasing usage of Intelligent Personal Assistant apps, this framework requires an update to remain relevant. In today's post, Tom Anthony discusses a new layer to the Do-Know-Go model and speculates about the future of search.

Content Marketing Tips for B2B Organizations

B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the ​team you end up selling to, content marketing can be a horse of a different color when you're business-to-business. In this week's Whiteboard Friday, Rand shares his tips for successful content marketing when you're a B2B.

Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing

Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. After being in the same boat for a long time, Tom Mcloughlin shares his agency's experience with running a successful campaign from start to finish, with excellent results.

How to Build an Empathetic Social Media Strategy for Times of Tragedy

In crisis and tragedy, we turn to social media, so here's how to make sure your brand responds appropriately and you stay sane.

Here’s How Brands Execute Truly Awesome Tactics for Email Marketing

Effective email marketing campaigns begin with attention to detail and empathy for your customers.

Pruning Your eCommerce Site: How & Why

Learn how eCommerce catalog content pruning can increase your revenue in 2016. Everett Sizemore shows you how to prune responsibly, and why you should start doing it today.

How to Create Audience Personas on a Budget Using Facebook Insights

We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account.

Using Your Niche's Demand Distribution Curve to Improve Your SEO, Social, and Content Strategy

It's a new year, and that means it's time shift into some new habits regarding your keyword research. Rather than simply targeting marketing blasts at either the in-demand or the long tail, you may want to think about carefully targeting your tactics to the shape of your niche's keyword demand distribution curve. In today's Whiteboard Friday, Rand details four steps to using these curves to support and improve your existing strategies.

The Best of 2015: Top Posts and People of the Year

The Moz Blog Best of 2015 is hot off the presses! Check out the top posts of the year, which comments resonated with the community, who the top commenters were, and more. Here's to a great 2016!

What Big Brands Need to Know About Google's Filter

If you do SEO for a brand that has multiple locations and offices, you'll want to pay attention. Using Google's &filter=0 could make the difference in your local SEO management.

10 Predictions for 2016 in SEO & Web Marketing

It's that magical time of year where, once again, I examine my predictions for the year that's just ended, and make new ones for the year ahead. As is my personal tradition, I'm going to first look at the accuracy of what I've suggested would happen in 2015 first. Based on how I've done, perhaps, you can get a sense of how seriously to take my ideas for the future...For posterity,...

Don't Just Manage Your Reputation—Improve it

With the rise of reviews in local search, it's become impossible for businesses to hide from their reputation. The key to rising to the top isn't to just manage your reputation—you need to develop and improve it.