The Moz Blog

How to Build the Right Traffic Metrics Dashboard for 2016

What you measure is what you're able to improve. Setting yourself up for success involves measuring your traffic metrics the right way, so you can identify areas to work on and implement the right actions. In the first Whiteboard Friday of 2016, Rand explains what you need to include when building your own traffics metrics dashboard in the new year.

Related Questions Grow +500% in 5 Months

In the past 5 months since their roll-out, Google's Related Questions ("People Also Ask") have grown over 500%. This post details their growth and evolution.

How [and Why] to Build a Booming Facebook Group

Facebook is still a bustling, active hub of the Internet. One way to tap into all that potential traffic? Building a vibrant, quality Facebook Group. Ryan Stewart gives us the hows and whys of creating and maintaining a great Group in the era of one billion active Facebook users in a single day.

Giving Searchers a Reason to Prefer Your Brand

It's the season of giving, and that notion extends to search! Brand preferences have an almost tangible impact on several levels, from consumer affinity to a rankings boost on Google. In this holiday edition of our now-traditional White​beard​ Friday, Rand explains why it's important to keep brand recognition at the forefront of your strategy, and offers up a framework on how to get started on giving searchers a reason to prefer your brand.

Here’s How to Find Successful Content Ideas for Your Small Business

The goal I am hoping to achieve with this post is to provide some actionable research tips for finding content ideas that you can use for your campaigns. My agency IMA Interactive provides SEO services for the professional services industry, so it was my original intention to help those with the same type of clients. But, I am happy if I can help any...

'Twas the Night Before Christmas... Moz-Style

Whatever your joys and celebrations this season, we at Moz wish you all the best! In the spirit of the season, we bring you a festive poem about a little Moz Dog with a big heart.

Brands That Won (and Lost) Google in 2015

We love to track winners and losers when Google updates the algorithm, but what about the big picture? Which big brands won Google in 2015?

What You Need to Know About Accelerated Mobile Pages (AMPs)

You may have heard the term "AMPs" thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week's ​British​ Whiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the important details.

Here’s How We Found Success By Using A PR Tactic For Agency Outreach

Ready to take outreach beyond email and phone calls?

MozCast's Year in Review (Infographic)

What were Google's most volatile days of 2014–2015, and what algorithm updates did you miss? Two years of data from the MozCast project, visualized.

The Day Remarketing Changed Forever

On June 25th, 2015, AdWords changed forever when Google announced that remarketing audiences would become available for advertisers on search. In this video blog, Ciaran Murphy goes over what this means and why it's important.

Here’s How Online Marketing Agencies Can Easily Calculate Their Profit Margins

Looking for a simple but effective way to track the profits and losses of your marketing agency? This new tool should do the trick nicely.