The Moz Blog

Why Content Strategy Isn't Enough

It’s not just about the content you create, but the experience you provide. Building meaningful relationships with customers is not an option, but a requirement.

Great SEO Starts with Your Brand

Taking the time to really understand and define your brand allows you to be much more intentional and focused about the way you market your business online.

6 Techniques to Dramatically Upgrade the Quality of Your Presentation

Presentations are so much better when your audience isn't bored — when they're engaged with what you're saying, and attentive, and wowed. But what's the secret formula to giving a great talk? In this week's Whiteboard Friday, Rand will help you boost your presentations to the next level with six tips that have spelled success for him.

Goodbye Internet Explorer, Hello Microsoft Edge

We've all felt the pain of dealing with Internet Explorer in one way or another. Now that Microsoft is deprecating IE and introducing Edge as their new browser, it's good news for SEOs and web devs alike!

The Ultimate Guide to Finding Opportunities in Adwords

Looking for ways to optimize your Adwords accounts? This post contains enough tips to keep your busy for months.

The Step-by-Step Guide to Turning Link Prospectors into Lead Generators

Outbound sales may feel like an uncomfortable but necessary part of digital marketing, but little did you know that your best salespeople are right under your nose — they're your link builders! John-Henry Scherck takes you step-by-step through what might seem like a rather familiar process to build your prospecting list and grow your business.

SEO Split-Testing: How to A/B Test Changes for Google

Google is increasingly relying on machine learning and artificial intelligence, making ranking factors harder to understand, less predictable, and less uniform across keywords. It's becoming such a complex system, that we often can't really know how a change will affect our own site until we roll it out. In this environment, we'll need to use split-testing more and more.

Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing?

Mobile's been a hot topic for a while now. We know it's not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week's Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general.

Why You Must Become a 10x Brand

Just being a "better" brand than your competitors is no longer good enough. This post outlines what it takes to be a 10x brand and why it's critical for the future of your business.

Let Data Take the Wheel – Using API-Integrated Reporting Dashboards

How do you keep track of all the data that supports your business intelligence? Ian Watson walks us through setting up a live reporting dashboard that integrates your favorite APIs into an easy-to-visualize format.

How to Get the Data You Need from Google’s Search Analytics API

By executing this easy-to-use script, you'll be able to unlock a mountain of useful data.

The Ridiculously Smart Guide to Buying Legit Twitter Followers

Don't give in to the temptation of paying for bogus followers. For the same amount and with a little ingenuity, you could buy real Twitter fans with Followers Campaigns — and get a few other bonuses out of the deal, too!