The Moz Blog

Everything You Need To Know About Sponsored Content

Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.

Why SEOs Need to Care About Correlation as Much (or More) than Causation

Gain a deeper understanding of what's really going on with your Google and your SEO by stepping away from causation for a moment and focusing on correlation. Rand explains.

Technical Site Audit Checklist: 2015 Edition

Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.

Hacking Keyword Targeting by Serving Interest-Based Searches

Keywords that lead directly to conversions are sometimes in short supply, but tapping into your audience's other interests can bring unexpected returns. In today's Whiteboard Friday, Rand shows you how.

E-Commerce KPI Study: There's (Finally) a Benchmark for That

Wolfgang Digital analyzed 30 sites totaling 56 million visits to find out how your standard KPIs (bounce rate, session duration, percent of mobile revenue, and more) correlate to conversions.

7 Dead-Simple Ways to Improve Slide Decks

Improve your presentation slide decks with these seven simple tips, including a downloadable checklist you can reference in future projects.

How to Have a Successful Local SEO Campaign in 2015

Do you want to start the new year off right with a successful local SEO campaign in 2015? This new year guide by Casey Meraz will help you to understand the common issues businesses will face and how to jump start your campaign.

How to Provide Unique Value in Your Content

Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that's what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by "unique value?" What does that actually look like? In today's Whiteboard Friday, Rand illustrates the answer....

12 Common Reasons Reconsideration Requests Fail

Getting a Google penalty lifted can be an arduous, painful process, even for the most skilled SEOs and webmasters. However, some of the most common pitfalls are easy to avoid.

Case Study: One Site's Recovery from an Ugly SEO Mess

A comprehensive case study on how I helped a site recover from a massive Google algorithmic loss...

10 Predictions for the Marketing World in 2015

The beginning of the year marks the traditional time for blogger prognosticating, and I've created a tradition of predicting the big trends in SEO and web marketing over the last decade.

Try Your Hand at A/B Testing for a Chance to Win the Email Subject Line Contest

In today's post, we're partnering with MarketingExperiments to bring you, dear readers, a challenge. We're looking for submissions of email subject lines (details in the post), and the author of the top entry heads to MarketingSherpa Email Summit 2015 in Las Vegas free of charge. Ready? Set? Compose.