The Moz Blog

How to Prevent Hackers from Using Bad Bots To Exploit Your Website

Bandit bots are always circling, looking for an opportunity to attack your site. Make certain you aren't an easy victim.

You Don't Need to Be a Brand Publisher to Win at Content Marketing

Is being a brand publisher the right choice for your business? If not, there's a better way to do content marketing, and it's one many brands are finding success with. Is yours next?

Google's Sitelinks Search Box: What You Need to Know

Several months ago, Google announced a new sitelinks search box. Despite its strong adoption, until now we've had very little evidence to understand its effects. We implemented it to share with you the results. Here's what we found...

How to Approach Owned and Earned Media

The core of a sound content marketing strategy is the wise use of both owned and paid media. Samuel Scott explains in this post.

A Universal SEO Strategy Audit in 5 Steps

Starting your SEO strategy with questions only works if you're asking the right questions. In today's Whiteboard Friday, Rand covers the five that'll lead you in the wrong direction, and the five steps you should be taking instead.

Leveraging Panda to Get Out of Product Feed Jail

This is a story about Panda, customer service, and differentiating your store from others selling the same products. I'm going to use a real-live example that I suffered through about a month ago: I was looking for a replacement sink stopper for a bathroom sink. It did not go well.

Learn From Dana Lookadoo, Support Her Medical Fund

Please help long-time community member and mentor, Dana Lookadoo, by supporting her medical fund to pay for caregiver costs. She's given so much to all of us over the years, now it's our turn to return the favor.

How to do Keyword Research in 90 Minutes

Using a hypothetical client, Jeremy Gottlieb shows you just how much keyword research you can get done in 90 minutes (and walks you step-by-step through how to do it).

For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don't Mean Wordle)

If you aren't thinking about imagery as you're writing, you're missing a huge opportunity to engage readers. Learn how to capture all the magic that word pictures can offer.

Get to Know the Moz Community Managers

At this very moment a spam comment is being written on the Moz blog, a tweet is being sent to @Moz, and someone is signing up for the next Mozinar. Today, meet the peeps behind the *beep*s from Roger, and join me in acknowledging our team of community managers for #CMAD.

Know What Your Audience Wants Before Investing in Content Creation and Marketing

Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.

5 Years of SEO Changes and Better Goal-Setting - Videos from MozTalk 2

These videos are from the second in our series of free presentations at the Mozplex called MozTalks. For those who couldn't attend the last one with Rand and Dr. Pete (or those who'd like to see them again!), we've got you covered. Enjoy, and we hope that you're able to make the next MozTalk!