The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
How To Use Vanity URLs and Avoid SEO Self-Cannibalization
Vanity URLs are a useful, creative way to expand the reach of your brand while retaining the SEO-integrity of your main web domain.
Hiring for SEO: How to Find and Hire Someone with Little or No Experience
SEOs are in high demand, but that doesn't mean you can't find a newbie and train them up. Find out what you should be looking for when hiring an inexperienced SEO for your team.
Everything You Need to Know About Mobile App Search
Mobile isn't the future. It's the present. Learn about new and emerging mobile app search opportunities, from mobile search results to app indexation. The growth of mobile search is transforming how we define technical SEO, moving beyond front-end and back-end optimization of websites into the realm of structured data and application development.
How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr
Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.
Wait, Paid Media Investments Can Yield SEO Value?!
Investing in advertising can lead to substantial return through organic channels. In today's Whiteboard Friday, Rand walks us through how that works.Level Up Your SEO Skills With Our Free Training
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How to Defeat Duplicate Content - Next Level
Learn how to use Moz tools to identify and resolve duplicate content issues in this third installment of Next Level series.
Death to Wishy-Washy Reports: Simple Edits to Put the Authority Back in Your Writing
This is a post about how anyone can write a clearer, more persuasive report. And the lessons contained herein can help you with any form of corporate communication, whether you're writing for a client or your boss. Get ready to sound smarter.
Effective Outreach: Making It as Easy as Possible for Journalists to Say "Yes"
When reaching out to journalists for coverage, some techniques will get you noticed, while others are a one-way ticket to the trash. This post gives you an overview of the former. Pro Tip: These tips are applicable to all kinds of outreach, not just to journalists!
Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO
Subfolders or subdomains? 301 redirect or rel canonical? What about optimal link structures for SEO? Some of the basic questions are the ones that crop up the most frequently, and in today's Whiteboard Friday, Rand tackles those three.
Enhanced Reporting Now Available in Moz Local
Learn about the latest feature release from Moz Local including how it can help you track the accuracy of your listings over time and what's coming next.