The Moz Blog

Google Organic Click-Through Rates in 2014

We've all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds, like: How much traffic would I actually get if I rank on the first page? This post offers a new study of click-through rates of various positions on SERPs in an attempt to answer those questions.

The Myth of Google's 200 Ranking Factors

Nothing like the "The 200 Google Ranking Factors" actually exists. It is a myth, and those who claim to be able to offer a final list are its prophets. This post explains how the myth was born and the importance of knowing the stages of search engines' working process.

How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers

Not everyone who converts ends up being a happy customer, so why are we focusing so narrowly on conversions? In today's Whiteboard Friday, Rand broadens our perspective to help us focus on what customers are actually looking for.

The 2014 #MozCon Video Bundle Has Arrived!

Get a front-row experience for all 28 sessions, plus their slide decks, with the 2014 MozCon Video Bundle. Bringing you future-focused advice and actionable recommendations from some of the industry's most innovative minds, MozCon topics range from SEO and A/B testing to analytics and content marketing.

Broken Link Building Bible: The New Testament

A brand new update for the complete guide to make broken link building efficient and sustainable in the long run for your business or clients.

Setting Up Magento for the Search Engines

Looking to optimize your Magento site for search? It's easier than you think and well worth the effort. With a few simple adjustments, your site could be a favorite of search engines and web searchers.

Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords

Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you should focus on more than just keywords when it comes to technical aspects of your site, and how you can create relevant, comprehensive content for users.

The Anatomy of a Meaningful Community

What's the default reply to naysayers who claim social media never yields a positive ROI? Build a community! But it's not just about building a community anymore. Too many marketers quantify "community" with meaningless numbers. That's why the reply must be tweaked a bit. Build a community THAT CARES!

How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names

Google is drawing connections between semantic concepts and brand names, and it's affecting SERPs. In today's Whiteboard Friday, Rand explains that process, offering tips on how we can help make sure our own brands are included.

Outdated SEO Concepts People Still Think are Reality

The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time. This is a call to educate with a look at those concepts that make us do a serious facepalm.

Ways to Proactively Welcome Women Into Online Marketing

SEO may be a male-dominated industry, but let's step out of our biases and work hard to welcome women, and marketers of all stripes, into our community.

How to Combine Screaming Frog Data with Google Analytics Data

Here's how you can combine your data from Screaming Frog and Google Analytics to find a wealth of information, including things like which URLs have no visits.