The Moz Blog

5 Hacks for Creating and Promoting the Right Content

Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.

Teach Google About Your Entities by Using Topical Hubs

We don't need to create heaps of pages to target long-tail keywords. In today's Whiteboard Friday, Moz associate (and long-time community member) Gianluca Fiorelli explains how we can use topical hubs and an entity-based approach to tell Google about connections it might otherwise have missed.

The Marketer's Guide to Facebook Graph Search

This post looks at how Facebook Graph Search is improving and, as a result, is becoming one of the most powerful tools around for the modern marketer.

School's in Session at Moz Academy

Enjoy a ton of terrific instructors at Moz Academy for free, and in the process soak up so much SEO knowledge that you'll be able to spread the love and teach others!

Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic

Tapping out of keyword sources and running out of ideas? Use these not-so-obvious ways to get more keywords that'll improve your organic traffic.

Case Study: Using Industry Authorities for Link Building

I’m going to explain the thought process, execution and results of this link building project so that you can hopefully replicate our successes within your own niche.

The Big List of SEO Tips and Tricks for Using HTTPS on Your Website

It’s rare when Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits that include increased security, better referral data, and a possible boost in rankings.

6 Things I Wish I Knew Before Using Optimizely

Diving into Conversion Rate Optimization for the first time can be a challenge, and Optimizely is one of those tools you will quickly encounter. Through this post I'm going to cover 6 features I wish I had known from day one that have helped improve my use of Optimizely.

Keyword Research and Targeting Without Exact Match

Google recently removed the ability to target exact match keywords in AdWords. In today's Whiteboard Friday, Rand tells us what that means to marketers performing keyword research, offering tips for the most effective approaches going forward.

Pigeon Advice from Top Local SEOs and a Pigeon-Proofing Checklist

Six top local SEOs share their Pigeon survival tips, and I've added a Pigeon-proofing checklist for your perusal!

"But How Do I Know if It's Good?" How You Can Evaluate Content Quality (and Ditch Content Anxiety)

You already have the skills to recognize good content and optimize a site for Hummingbird. You just may not know it yet. Here's a quick list of what to look for.

The Why, What, and How of Blogger Outreach for Your Clients

Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion.