The Moz Blog

A 5-Step Plan to Mastering the New GAIQ Exam

Heads up, search marketers: Google recently updated their Analytics Individual Qualification exam, and it's a whole new test for a new era of digital analytics.

Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO

Event marketing can be incredibly beneficial to your business, but reaping those benefits requires careful planning and preparation. From meetups to conferences and more, this post walks you through everything you need to know (including the SEO!) to throw a truly effective event.

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.

Negative SEO: Should You Be Worried? If Attacked, What Should You Do?

Many rumors have spread about negative SEO. Should we be worried? How should we protect our sites? This post paints a comprehensive picture to help put concerns to rest.

10 Tips to Take the Moz Tools to the Next Level

Whether you're an old pro or a newb, the Moz team wants to help get you to the next level with your marketing goals. We recorded several videos with tips and tricks to step up your Moz game.

Video SEO in a Post-Rich Snippet World

Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results. One of these shifts was to dramatically scale back the prevalence of video snippets in universal search results, restricting them exclusively to domains where video is the core offering of the site. What does this mean for video SEO? Should you now move all your videos to YouTube?

Customer Journey Maps

The experiences our customers have throughout the buying process are windows into the effectiveness of our businesses, and in today's Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us how to capture them through customer journey mapping.

Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup

Are you seeing links drop off in third-party tools, yet they're still showing in Google Webmaster Tools? Here's the sneaky thing that may be happening.

Announcing the All-New Beginner's Guide to Link Building

We're excited to announce the third beginner's guide from Moz: The Beginner's Guide to Link Building!

How to Build Your Own Free Amazon Organic Search Rank Tracker

This post guides you through setting up and running a rank tracker for organic searches in Amazon.com. Best of all? The tools it requires are free (for now).

How to Use Facebook for Targeted Content Promotion

With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you how their data can benefit your marketing.

Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear

Everyone knows what happens when a page earns new links from high-quality sites: Rankings improve. What happens when those links disappear, though? In today's Whiteboard Friday, Rand explains that the answer isn't what we might think.