The Moz Blog

Competency Based Interview Questions for Hiring SEO Professionals

I thought I would provide details of poor SEO interview questions, followed by some good SEO examples. Prior to me working as an SEO professional, I was heavily involved in recruitment, in particular the execution of a competency based assessment centre process for the Home Office.

Getting Branded Searches Right

When people search for our brands, they're often looking for something specific, and it's on us to make sure they can find it as easily as possible. In today's Whiteboard Friday, Rand explains four steps we can take to be sure we're sending searchers in the right direction.

Content-Gap SEO: A Potentially Untapped Opportunity

With certain types of search queries, it may be possible to get rankings and results without having to grind on external links simply by identifying gaps in the content provided by those who currently rank and providing it on your pages. This post describes some of Rand's theories about what Google's doing in content analysis and how marketers may be able to leverage it.

The Art of Thinking Sideways: Content Marketing for "Boring" Businesses

In this article, I'll examine the art of thinking sideways for one of the slightly more tricky marketing clients I've worked with. I hope that this will provide an insight for fellow content marketers and SEOs in similar scenarios.

Starting Over, Part 1: A Pre-Launch Checklist

As a marketing bloggers, we sometimes get separated from the day-to-day of actual marketing. This is the story of how I started over and got back in the trenches.

Use Paid Promotion to Refine Your SEO and Make Your Visitors More Valuable

Ever considered paid promotion in your online marketing plan? It isn't just about reaching more people; it can help refine your headlines, remarket your brand, and quite a bit more.

How to Rebrand Your Social Media Accounts [8 Platforms]

Need to change your social media accounts for a rebrand? Here's how! And don't worry, it's not that scary.

Now Accepting #MozCon 2014 Speaker Submissions. Ready, Set, Pitch!

Now's the time to pitch to be a community speaker for MozCon 2014! Submissions close on Friday, April 11 at 5:00 p.m. PDT.

Local Landing Pages: A Guide To Great Implementation In Every Situation

With the right types of landing pages, you can dramatically increase your local visibility. These helpful guidelines and tips will help you ensure proper implementation for your specific business model.

Parallax Scrolling Websites and SEO - A Collection of Solutions and Examples

I have observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply it. I have collected a list of great tutorials and real SEO-friendly parallax websites to help the community learn how to use both techniques together.

Testing the Accuracy of Avg. Position for Search Queries in Google Webmaster Tools

Here's a test that compares the accuracy of GWT average position report to a paid ranking report.

You'll Cry Tears of Joy When You Learn how Easy Viral Videos Can Be

Today, I'm super-excited to introduce our latest product from Moz, MozWorthy! It's a tool that takes your regular (perhaps even boring) video, adds some "oomph" and pizzazz, and makes it go viral.