The Moz Blog

So You Have a Mobile-Friendly Website. What Now?

This post covers what to do once you've got a mobile-friendly website up and running: whether you need an app, why mobile is important for social and email, technical tips for improving your mobile presence, examples and case studies of brands doing these things well, and the mindset we need about mobile as online marketers in 2014 and beyond.

How To Knock 70% Off Your Facebook CPA

Whether you're already involved in Facebook advertising or thinking about getting started, knowing our three-step process for bringing down your cost per acquisition on Facebook can't be a bad thing! On average we see 70% reductions in CPA through Facebook adverts when following the simple process.

Surviving the SEO "Slog"

Expectations of returns can be high for SEO work, despite the fact that it can take several months to really get best practices ingrained. In today's Whiteboard Friday, Rand shows us four ways to mitigate the gap between expectations and effort.

After a Link-Based Penalty is Removed, Will Your Traffic Increase?

Have you had a manual unnatural links penalty removed? Have you done a thorough Penguin link cleanup? Here's what you can expect to see in regards to traffic once your site is no longer penalized.

The Science of Great Digital Content Ideas

How can a creative task like content ideation be concretely organized into a step-by-step process? By calling a brainstorm, and breaking it into eight discrete stages. Find out about those stages in this post.

Knowledge Graph 2.0: Now Featuring Your Knowledge

Google's latest Knowledge Graph expansion is built on search, and with it, your data. See how this expansion impacts answer boxes, knowledge panels, and Google's relationships with webmasters.

A Formula for Creating Viral Content

As content marketers, we are tasked with an extremely complex objective: to create content that resonates with audiences, spurs action, and often can spread virally.

How Can Mobile SEO Help my Non-Mobile or Local Business?

We're often hearing about how mobile search volume is catching up to (or even overtaking) desktop search volume, so what do we do? The answer is more nuanced than you might think, and in today's Whiteboard Friday, Rand shows us a few ways forward.

When Building Communities Isn't the Best Way to Build Links

I entered SEO as a link builder. Fast forward four years: I now solely create visually engaging content in an effort to scale link building. One thing I've learned is that not all business models support community building as a goal.

Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators

We designed Moz Local to be the most efficient option for location management, with an easy-to-use interface and an affordable price point. In a nutshell, the product allows you to upload a spreadsheet of all of your locations, which we then standardize and distribute to all five major U.S. data aggregators and three important local directories.

A Startling Case Study of Manual Penalties and Negative SEO

One day in my inbox I found the dreaded notice from Google that our client had a site-wide manual penalty for unnatural inbound links. We quickly set up a call and went through the tooth-rattling ordeal of explaining to our client that they weren’t even ranked for their brand name. Organic traffic dropped by a whopping 94% - and that for a website that gets 66% of its traffic from Google-based organic search.

An SEO's Guide to Acquiring New gTLDs

In this SEO's guide to the new gTLDs, I'm going to introduce you to the new gTLDs, tell you (from an SEO perspective) what you need to know, and what you can do to acquire them.