The Moz Blog

6 Principles of Service Design to Help You Reach Your Customers

One of the most commonly repeated messages in today's online marketing is that it's all about the users. In that respect, we have quite a bit to learn from the service industry, and this post offers six principles as your introduction to that lesson.

Why I still do Guest Blogging

Despite what Matt Cutts wrote, here is why I still guest blog.

Moz's 2013 Year in Review: More Than You Ever Wanted to Know About Moz, and Then Even More

Learn more than you ever cared to know about Moz's inner workings. It's the 2013 year in review, complete with gigantic infographic! It's a metricstraveganza!

Personas: The Art and Science of Understanding the Person Behind the Visit

With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.

How To Use Match Types Effectively in Paid Search

Just the phrase "keyword match type" sounds incredibly dry, right? Even so, the incredible importance of a well thought-out (and executed!) strategy for dealing with match types can’t be understated.

How to Earn the Amplification of Influencers

Influencers can afford marketers the ability to reach huge audiences they wouldn't otherwise have been able to, but they're very picky about what they choose to share. In today's Whiteboard Friday, Rand shares a simple equation to help you win them over.

Time for Guest Blogging With a Purpose

Guest blogging isn't dead. Being a Spammy McSpammer who only guest blogs to build links is dead.

Make Facebook's Algorithm Change Work For You, Not Against You

Recently, many page admins have been experiencing a significant decrease in Total Reach—specifically, organic reach. For pages that want to keep their ad budget as low as possible, maximizing organic reach is vital. To best understand how to make a change like this work for you, and not against you, we need to examine what happened—and what you can do about it.

31 Link Building Tactics Discovered From Competitive Analysis

Over the years, I've seen hundreds of thousands of backlinks while analyzing for opportunities (as well as looking for bad links to disavow or prune). Most recently my analyses have inspired me to write this post because common opportunities continue to reveal themselves, and they're worth sharing.

Getting Authorship to Work: A Moz.com Case Study

We all know authorship is important, but it can be really hard to get working properly. Here's how we (finally) got authorship working the way it should on Moz.com.

Life Above and Beyond the Fold

Space "above the fold" was once used to present users with as many options and navigational pathways as possible. People today are far more willing to scroll, but we still need to convince them that the rest of our page is worth their time.

Why Guest Posting and Blogging is a Slippery Slope

It takes quite a bit of effort to create genuinely high-quality guest posts, and many marketers are tempted to find ways to automate the process. In today's Whiteboard Friday, Rand clears up some misconceptions that can lead marketers down that slippery slope.