The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
My Final Post as CEO: Sarah Bird Has the Conn
If you haven't already heard, we have some big news to share: I'm officially handing over the reins as CEO, and am thrilled to welcome our President and COO Sarah Bird into the role. I sat down with Sarah for a conversation about our memories from working together these past seven years and our plans for the future at Moz.
The Power of Authors and Content for Link Building
Traditional guest blogging campaigns start by finding websites on which they'd like to post. To build better links, I'd suggest turning that around, and focusing first on finding the right authors and influencers.
How to Create a Prioritized SEO Action Plan
One of the best ways to be an effective consultant is to make your recommendations as actionable as possible. But a full SEO review often raises a LOT of potential issues and their solutions, which can be intimidating to clients. Clients and managers will be much more likely to implement your recommendations if you propose clear, concrete action plans that prioritize steps based on expected cost and benefit.
My Client Won't Do
We've all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us. In today's Whiteboard Friday, Wil Reynolds offers up a boatload of techniques and tools to win their favor and support without lots of resources.
Insights into Marketing Age-Restricted Videos on YouTube
We were lucky enough to have an interesting - and somewhat different - client for whom we could test a YouTube promotion. Though YouTube is a giant of the web world and video marketing is a massive goldmine of audience potential, few people talk about marketing through the video platform and even fewer mention adult marketing. I convinced them to let me write it up and share it.Level Up Your SEO Skills With Our Free Training
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Google's December Authorship Shake-up
Before the holidays, we spotted a significant drop-off (roughly 15%) in searches display authorship. I take a deep dive into that data, including 30- and 60-day views, an analysis of authorship counts, and queries that lost out.
Storytelling Through Data: A New Inbound Marketing & SEO Report Structure
No matter what business you are in, it's a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. Being able to show these results over time is crucial to maintaining the health of the long term relationship.
Keywords to Concepts: The Lazy Web Marketer's Guide to Smart Keyword Research
Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter. Nothing could be further from the truth. The trick today is turning those keywords into concepts.
How to Get on National TV
Last month, I was on Fox Business News. How did this happen? In this column, I’ll share a step-by-step, replicable process you can use to get yourself on TV.
6 Predictions for the Marketing World in 2014
It's time, once again, to continue my annual tradition of analyzing my predictions from 2013, and if I score high enough, predicting what will happen in 2014. I use this process because it keeps me honest, and keeps you informed as to my relative levels of accuracy (or failure)....