The Moz Blog

Setting Goals (Not Tools) as the Foundation of Your Marketing

In order to make sure we're constantly creating value for our customers, our focus should center on goals instead of tools. In today's Whiteboard Friday, Mackenzie Fogelson walks us through her five-step process for ensuring that value comes naturally.

Are You Hurting SEO With These 5 Split Testing Mistakes?

I’ve done copywriting, website optimization, SEO, and split testing for eight years before Google’s now-dead Website Optimizer was born. The main question I’ve heard about SEO and copywriting is: "Do you write for search engines or conversions?" I ask you this question: "is the page you’re optimizing core to your marketing funnel?" If...

On Our Wait-List? You Get a Moz Analytics!

It's official: We've begun releasing Moz Analytics to the people who signed up to be on the wait-list! Here are all the details from Moz's CTO, Anthony Skinner.

Need a New Tool? 3 Social Sharing Tools That Do Something Specific

We have seen many tool introduced to help make our lives easier that are just now starting to gain some exposure, but there were three that really seemed to stand out this year. Below is a quick review of these tools and why they’re unique:

Improving Search Rank by Optimizing Your Time to First Byte

In August, Zoompf published new research showing a clear correlation between the web performance of "Time to First Byte" and Search Engine ranking. In this article, we explore this topic in more detail, including guidance on how you can improve your Time to First Byte.

10 Reasons Custom Web Design is DYING

Ten years ago, it was taboo to utter the word “template” to a customer when discussing their new website. I avoided this word at all costs, and if I ever did say the word "template" I quickly followed it with an explanation of why the word “template” just left my mouth. After all, haven't we all heard a client say, "this design looks too much like a template" when rejecting one of our custom website designs. Because of this fear, I along with thousands of other web designers went through a huge identity crisis.We all thought that every website should be custom, because that's what we thought our customers wanted. Looking back years later, I've realized that nothing could be further from the truth. Custom web design is dying and here are 10 reasons why.

When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? - Whiteboard Tuesday

The rate at which Google is lumping keywords into "(not provided)" has skyrocketed in the last month, leading to a huge drop in referral data and speculation that 100% of keywords will soon be masked. In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic change.

Building Your Marketing Funnel with Google Analytics

Have you seen complete marketing funnels, but not been sure where to start building yours? In this post, John Doherty walks us through how to build a rudimentary full marketing funnel, from first touch to conversion, all with Google Analytics data.

Google Authorship Troubleshooting: Article Attributed to Wrong Author

One of the toughest Google Authorship troubleshooting requests we get at the Google Authorship and Author Rank community on Google+ concerns misattribution of authorship in Google search results.

3 Pitfalls to Avoid When Translating a Site to Spanish

Our experience in managing online Hispanic marketing campaigns for clients has taught us that when creating Spanish translations of a site, it is critical that three pitfalls be avoided in order to ensure that this effort is successful.

From Zero to a Million: 20 Lessons for Starting an Internet Marketing Agency

This post is a combination of stories and thoughts about what I have gone through building Nifty Marketing. My hope is that a few of you who are out there hustling will benefit from doing some of the things that I did, and most of the things that I didn't.

How to Use Tumblr for SEO and Social Media Marketing

Many people overlook Tumblr, but it has tremendous potential for SEO and social media marketing. I myself was slow to adopt it as a social media platform, but once I started using it I became hooked by its power and simplicity. Hopefully by the end of this post, you'll feel the same.