The Moz Blog

Using the Correct Hreflang Tag: A New Generator Tool

You may be surprised to know that some large international brands are ranking in the wrong countries, all because they don't correctly use the hreflang annotations. With this new tool, you can be sure you're using the right ones for your international pages.

12 Scalable Link-Building Tactics

Through all the debates about link-building and link-earning, one thing is clear: High-quality links are still an essential part of any SEO strategy. This post offers 12 of today's most effective and scalable tactics to build your link portfolio.

Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails

Content marketing efforts can fail for tactical, strategic, or internal reasons, but the most common blunders involve your content strategy. Learn how to avoid three of the biggest strategic mistakes, and ensure your content marketing is on track for success.

How I build Links by Offering Free Logo Identity

Guest blogging, broken link building and good outreach does help but I had to do something extraordinary to bring quality links that point back to my client’s website. I tried something that really works well for me; not only I get some good links from quality websites but also managed to get considerable reputation and connections with other peers in the industry.

The Kind of Video You Should Create for Your Business

It's increasingly clear how valuable video marketing can be, but many people struggle to figure out what types of video to create. In today's Whiteboard Friday, Phil Nottingham shows us several great examples of paths you might take, as well as his best Rand impression!

Five Steps to Finding (the Right) Guest-Blogging Opportunities

Guest blogging can be an effective way to build credibility and attract the right customers to your business and your community. Here are five simple steps for finding the right opportunities.

The 2013 Local Search Ecosystems (and a GetListed Upgrade)

Brand new visualizations show the state of the local search ecosystems in the US and several other countries. Along with this exploration, we're excited to announce the release of two data platforms to the roster we display on GetListed.org.

Forget Google's Games - Make Social a Primary Traffic Source

For most business owners social is a toy. The marketing equivalent of that friend we all have outside our professional lives that you just don’t talk to your work colleagues about. Even though they are really the life and soul of the party.

Using Google Keyword Planner (and Other Tools Instead) for Keyword Volume

With Google's recent announcement that their ​free Keyword Tool has gone away, replaced with their integrated PPC tool the Keyword Planner, a cry has gone up from SEOs: "What do we do now?"

Inbound Marketing and SEO for Bands and Musicians

What I find really interesting though is that some niches act as if they are immune to the constant pressures of the modern day marketer. In my experience, one of the biggest offenders is the music industry - specifically independent artists. I've been working in SEO and inbound marketing for about four years now and since I've always had a passion for music, I wanted to take some time to discuss some simple, highly actionable steps that musicians can take to start marketing their band like a boss.

Don't Take Your Brand Too Seriously

Humor can be an incredibly effective tool for your branding efforts, but there's some risk involved. With lots of helpful examples of approaches that worked and some that completely failed, this post shows you how to find the right strategy for you.

Weighting the Clusters of Ranking Factors in Google's Algorithm

We asked 128 SEO experts about their thoughts on the relative importance of several clusters of ranking factors. In today's Whiteboard Friday, Rand shows you what you need to know about the results.