The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
101 Google Answer Boxes: A Journey into the Knowledge Graph
Google's Knowledge Graph has exploded over the past year, and it's driving more and more direct answers in organic results. I explore 101 answers boxes, and demonstrate how these are intimately connected to the Knowledge Graph.
Announcing the 2013 Local Search Ranking Factors Results
The full results of this year's Local Search Ranking Factors survey are in! Moz's director of local search strategy, David Mihm, walks us through some of the highlights and links to the full results.
A One-Stop SEO Bookmarklet That Includes Social Metadata
Inspired by Troy’s work, I created my own version of an SEO bookmarklet. The bookmarklet is broken down in three sections: Overall SEO, Open Graph Metadata for Facebook and Twitter Metadata for Twitter Cards.
Giving a Voice to Your Brand
Brand storytelling offers us a way to connect with our audiences in truly memorable ways by appealing to their emotions. People have been telling stories for as long as they've been around, and with a few examples, we see how ancient wisdom can be applied to modern tactics.
A Visual Guide to Keyword Targeting and On-Page SEO
As the "O" in SEO has broadened in scope, the most effective elements of on-page optimization have changed. While there is arguably no "perfectly optimized page," this update to a 2009 post provides a comprehensive guide to steer you in the right direction.Level Up Your SEO Skills With Our Free Training
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The New AdWords Keyword Planner & Your Keyword Research Process
If you didn't already know (brace yourself!), the tried and true AdWords Keyword Tool is quietly being retired in favor of a shiny new tool, the "Keyword Planner." While most people seem to be distracted by the new features that the Keyword Planner is offering (and a few of them are great), no one seems to care about the INCREDIBLY HUGE HOLE that will be left after the old Keyword Tool is gone:
5 Ways to Prove to the Client that the Traffic Will Come
White-hat tactics are more important than ever, but any good SEO knows they take time. Here are five techniques to convince impatient clients that your hard work will eventually pay off.
Having a CAPTCHA is Killing Your Conversion Rate
CAPTCHAs are billed as easy for humans and hard for robots, but the reality is that they detract from the user experience and turn away conversions. It's time we gave them up.
Subject Matter Experts and Their Role in Digital Marketing Strategy
Thought leadership and expertise is key to any digital marketing strategy's success. In today's post, learn the role and importance of subject matter experts in your organization, and give consumers of your content a chance to learn from the best.
Website Design Wars: SEO Agencies vs. Web Design Agencies - Worldwide Trends
Web Design Agencies are great at making beautiful websites, but can they do SEO too? We analyzed award-winning website designs throughout the world to see how SEO friendly they were. We also compared these websites to leading SEO Agency websites to see how they were design wise. We noticed that most SEO agencies have great rankings, but poor designs and we noticed that web design agencies have beautiful websites but poor SEO.