The Moz Blog

Guest Post Outreach Best Practices

This is a section from the Page One Power Employee Handbook, with minor edits. In the spirit of TAGFEE we thought it'd be fun and (hopefully) helpful to share some of the information and best practices we use internally. Hope you enjoy!

SEO Finds in Your Server Logs, Part 2: Optimizing for Googlebot

Following up on a previous post about finding valuable SEO insights in your server logs, this post talks more specifically about using that data to optimize for Googlebot. Do you know how your crawl budget is allocated?

An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters

To be successful in SEO today, a solid understanding of supporting marketing disciplines is imperative to success. Read on to think bigger about the direction of our industry, and learn what you can implement into your day-to-day work to reach your marketing goals.

The Key to Empowering your Marketing Team

In today's Whiteboard Friday, Rand tackles the big challenges many internal marketing teams face, and outlines a way to bring structure and empowerment back to your marketers.

Google's "Multi-Week" Algorithm Update

On June 21st, Matt Cutts hinted that Google was rolling out a "multi-week" update. We saw massive MozCast spikes on multiple days, and now that the weather has cleared, I thought it was time to do a deeper analysis.

Competitive Link Analysis: Link Intersect in Excel

Without a doubt, one of the main steps in creating an SEO strategy is the competitive analysis. Competitor backlinks can offer information on their link building strategies, as well as giving you opportunities to strengthen your own link profile. Read on to learn how you can build your own competitive link analysis in Excel, including a template to help you start right away.

The Definitive Guide to Google's New Mobile SEO Rules

In this definitive guide to Google’s new mobile SEO rules, I'll highlight the key ways you can optimize your website to take advantage of these recent changes.

5 Steps for Creating Superhero Slides

Ever wonder how your favorite slide decks are created and presented so flawlessly? Check out these tips to become a master at creating and delivering the story behind your next presentation!

Google Grants - An Introduction and Case Study for Non-Profits and Agencies

One of Google's lesser-known programs is the Google Grants program. Although the criteria for this are rather specific, it is set up just like an AdWords campaign – albeit with some limitations. If you're familiar with AdWords and are eligible for the Google Grants program, this may be perfect for bringing your non-profit business the online boost it needs.

The SEO's Guide to Building a Great Mobile Site

15% of internet usage is done on a mobile device, and that's expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it's a separate mobile site, a responsive site, or a combination of the two.

Heart to Heart About Link Building

Best practices in link building change as often as Google's algorithm. In today's Whiteboard Friday, Michael King walks us through a list of tactics we should (and a few we shouldn't) be using.

9 Experts and a Summary: What Makes an Ideal SEO Employee?

What do the best and brightest SEOs in the US and the UK look for when they are hiring? Read on to find out. Take note: Their answers may surprise you.