The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
A Comprehensive Guide to Facebook Ads - A 30 minute Crash Course in Facebook Advertising
Facebook is the largest social network, with over 1 billion monthly active users on desktop and 600 million monthly active users on mobile. If it were a country, Fa...
The Top 4 Ways to Use Social Media to Earn Links
Social media can be a great source of quality links, but earning them takes some social skills. In today's Whiteboard Friday, Rand covers four of his favorite tactics for link-builders using social media.
App Store SEO: The Inbound Marketer's Guide to Mobile
As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today's post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps.
Do Your Customers Actually Trust You? Injecting Trust into Online Commerce
Overview In the US and other countries, one of the largest indicators of trust is "the handshake." Greek history tells us that the handshake originated as a gesture of trust indicating you held no weapons and came in peace. As technology progresses, we do less and less busine...
The Not-so-Short Shortlist of Moz's Top Seattle Restaurants, Bars, and Activities for MozCon 2013
There are a lot of great reasons to attend MozCon—amazing speakers, valuable insights from top marketers, actionable recommendations, super-cool swag—and one of the best benefits is getting to visit Seattle in the swing of summer. Read on to discover the Mozzers' favorite restaurants, bars, parks, scenic spots, and places to play.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
How to Completely Ruin (or Save) Your Website with Redirects
Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down? When done right, 301 redirects have awesome power to clean up messy architecture, solve outdated content problems, and improve user experience — all while preserving link equity and your ranking power. When done wrong, the results are often disastrous.
#MozCon Speaker Interview: Aleyda Solis
We’re excited to bring Aleyda Solis and her international perspective to MozCon, where she’ll lay out how to make the bold but lucrative move into the international market.
How to Leverage Investment in Video to Build More Links
Video can be an expensive and time consuming investment. In this post, I outline nine ways in which video can be used to augment and enhance link building activity, with the goal of giving you more ammunition to secure an investment in video as part of a wider inbound marketing strategy.
How to Track Website Visitors with JavaScript Disabled
According to data released by Yahoo!, around 2% of users in United States search the Internet with JavaScript disabled. This figure may sound small, but if we consider that number of Internet users in the U.S. was almost 240 million in 2010, we realize that we're probably missing out on the opportunity to track millions of potential visitors, and that's just in the U.S.!
How Processing Fluency Impacts Web Marketing
Things which are easier for us to digest are more credible, and more likely to induce action. In today's Whiteboard Friday, Rand dives into how processing fluency impacts web marketing and customer decisions.