The Moz Blog

How to Build a Great Online Fashion Brand - 34 Things that Really Amazing Fashion Retailers Do

Despite the title, we believe this article can also benefit and inspire retailers in industries outside fashion and help them find their way to success in online retail business in this new social commerce environment. The Online Fashion Retail Industry, particularly at the luxury end, seems to be doing well. Over the past few years, lot of money has been invested into fashion retail businesses. Valuations of these companies might seem inflated, but these companies are growing fast with the help of clear revenue stream and a value proposition that’s beyond price advantage. But while some companies in Fashion technology are successfully raising more money and growing, there is another segment that’s struggling to survive. These businesses are stalling because of their ability to adopt to the shift in the media consumption behavior of the consumer.

An RSS Reader A Week: In Search of a Google Reader Replacement

You may have heard that Google Reader is going away as of July 1st, 2013. I'm in search of a replacement, so I'm trying a new RSS reader every week until I run out of readers or go crazy. I also tell you how to export your Google Reader data (before it's too late).

Brands Take to Instagram for Marketing

Almost two and a half years after Instagram's initial launch and one year after Facebook’s acquisition of the mobile app, it boasts 100 million monthly active users. Instagram’s numbers are astounding, and brands have taken note. Few early adopter brands began using the app in 2011, but lately there has been a noticeable increase in companies using the app for contests, giveaways, and other marketing tactics.

Goodbye SEOmoz. Hello Moz!

For the last two years, the 130+ Mozzers across product, engineering, marketing, and operations have been working to transform this company to the next stage of our evolution. Today, that incredibly demanding, intense, but ultimately rewarding process has reached its first goal. I'm excited to announce that as of today, SEOmoz is formally transitioning our brand, our products, our company name, and all of our efforts to Moz.

Disavowed: Secrets of Google's Most Mysterious Tool

To many webmasters, Google’s Disavow Tool seems a lifesaver. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM - you’re back in good graces. Or, more than likely, nothing at all. To better understand, I used the tool myself to disavow 1000s of links, and talked with dozens of SEOs who used it in attempts to recover from Google penalties.

Learning How To Be A Manager

When I stepped into my first management position at Distilled, I was surprised at how hard the transition was. Moving from consultant to manager of a team required a complete change of mindset and challenged me in ways I never expected. Here are four things I believe are worth thinking about if you are looking to make the move into management.

Penguin 2.0/4 - Were You Jarred and/or Jolted?

Penguin 2.0 (4) rolled out Wednesday, and initial reports suggest that the impact was less than many had feared. I explore MozCast data, including industry categories, and the Big 20 sites (by SERP share). I also discuss the unconfirmed May 9 Google update.

Conducting Market Research Before Investing in Tactical Execution

Before you start investing in tactics, it's important to do your market research. In today's Whiteboard Friday, Rand discusses why building out a research-based roadmap before you start building out tactics like SEO, content, and social will help boost your success!

SEO: The Future Is Bright, The Future Is Linkless

Less than a year ago links were everything to the SEO industry. Whether it was guest blogging or content marketing, the sole aim of many agencies revolved purely around sourcing and acquiring links. Even now you can still find conferences and 'how to' guides yammering on about how great they are. So what if I was to say that links aren’t that important, won’t add as much value eventually and shouldn’t be the main focus of your SEO campaigns?

Choosing An SEO Friendly Ecommerce Platform: 20 Features To Look For

What SEO features should you look for when choosing an ecommerce solution for your online store? The majority of the most popular ecommerce platforms claim to be SEO-friendly. However, there is no objective definition for the terms “SEO friendly;” some platforms that claim to be SEO-friendly actually lack important SEO features. Whether you are choosing a shopping cart, hosted ecommerce, or more customized ecommerce solution, you need to compare the SEO features that the platform offers against this list of 20 SEO features.

Decoding Google's Referral String (or, how I surviVED Secure Search)

With initiatives like Google Secure Search, Universal Search, and Knowledge Graph, it's becoming increasingly difficult for marketers to figure out how and why they receive Google referrals. It's time to reclaim your data by analyzing the VED paramater to make sense of the black hole (not provided) has left in Google referral traffic.

The 3 Steps for Success in a Multi-device Search World

We live in a multi-device world, and if you're still focused on improving your visibility, traffic, and conversions solely for desktop users, you're losing a great opportunity. Follow these steps to close the gap and connect with your audience, no matter what device they're searching from.