The Moz Blog

Welcome to SEOmoz's Newest Blogger - Guillaume Bouchard

I'm proud to welcome Guillaume Bouchard to our blogging team at SEOmoz. Guillaume and I have communicated a few times over email, but after meeting him at the conference, I knew he was a guy who "gets it". In the search marketing field, Guillaume may be relatively unknown, but he's one of French-speaking Canada's foremost S...

Where are all the Great Designers?

Many, many folks who contact us are seeking re-development of their website. When Matt doesn't have the time to put together one of his gorgeous designs for them, it's been very tough for me to point people in the right direction to hire a talented designer who can use CSS effectively and create a standards-compliant site (I don't recommend it as much for t...

Country-Specific Targeting

When it comes to the search engines and country-specific content or searches, there are several obvious variables the engines use to determine the geography of a particular site or company: TLD (.com or .co.uk or .ca for example) Hosting (Is the site hosted in the UK, the US, Canada?) Inbound links (Are they primarily from US sites, UK ...

2.0 in a Row

In the Google (AdWords) search results for "Web 2.0": Somehow, eBay, I doubt it. ...

All Eyes on You

You may already be familiar with eye tracking, a technology used to conduct marketing and usability tests for websites by examining the vision patterns of users as they view a page... but have you seen it in use? Etre, a company specializing in usability, offers an eye tracking service for clients, and feat...

Off-Topic - IRA Account Recommendations

I'm looking to contribute to an IRA account for the first time this year. Since tomorrow is the deadline for paying into these funds, I thought I'd seek the advice of other small business owners and self-employed folks. Who do you recommend opening an account with? Roth IRA vs. Traditional - good resources/articles on how to choose Investment ...

Dan Thies Goes a-Blogging

I can't believe I missed it, but as of last Friday, the SEO world's chief authority on KW Research, Dan Thies, has joined the blog ranks. His format is slightly different than most industry bloggers, providing tips and advice about the SEO process itself on a daily basis. From a recent post on ...

Ad Inspiration Portal

There's thousands of design portals on the web, but when you need advertising inspiration (or just want to enjoy the creative minds of the global, relatively un-PC) Ads of the World is a pretty good source. ...

Underpants Gnomes Business Model

Pat at ConversionRater has a hilarious post on the similarities between some Web 2.0 business models and the underpants gnomes of South Park (pictured below). ...

The Changing Face of Linkbait

Still typing one-handed, but I had a very interesting conversation today about the future of linkbait and the advantages/disadvantages of being one of the only companies in the world offering the service as part of consultancy. As of now, a good AJAX programmer, a clever idea and a talented PR person are all that's required to make a piece of content that can draw thousands of links and vi...

The Project: In the Beginning...

Like most people in the web industry I got several personal eternity projects waiting for execution. As unlikely as it may seem my recent 3 week sick leave (due to frontal sinusitis) provided me a change to finally tackle a project I had been planning for several years. And since I u...

Most well known blackhat spammer???

Oh come on! Saying stuff like that does not help me fly under the radar people!Not to mention I really don't think I'm all that advanced. There are plenty more people I know that are better than me.G-Man...