The Moz Blog

The Content Distribution Playbook

Ross Simmonds reveals how to ramp up distribution so that your content resources — be they blog posts, videos, whitepapers, or more — are reaching the right people on the right channel at the right time.

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Franchises know how to market at the national level, but often lack the tools for reaching their local consumers. What they need is marketing plan capable of scaling from national priorities to hyperlocal customers — this excerpt from our guide explains how.

The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

What's on top when it comes to marketing tactics real people love? (Spoiler: search is pretty darn loved.) Check out the top takeaways from marketing agency Fractl's recent survey on which inbound & outbound tactics are the most (and least) popular.

What Is BERT?

There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.

Finding Ideas for a Video Series or Podcast

Have you ever wanted to break into the podcast or video series scene, but get stuck at the ideation phase? Join Phil Nottingham as he explores how we can both uncover great ideas for a series and follow through on them in this Whiteboard Friday.

This Is What Happens When You Accidentally De-Index Your Site from Google

Imagine it: the worst has happened, and a code deploy wipes your site from Google's index. What do you do? Take notes on this real-life hard lesson when their search presence was cut by 1/3 due to exactly that.

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

There's a quiet opportunity in local SEO that could mean a conveniently unique competitive advantage for your clients: local product kiosks. Google has confirmed that these are eligible for listings apart from the main business page — could they be right for you?

Hypothesis Testing in SEO & Statistical Significance

A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this Whiteboard Friday, Emily Potter shares why A/B testing your changes is important and how to develop a hypothesis, what goes into collecting and analyzing the data, and how to draw your conclusions.

Get the Bingeable & Shareable MozCon 2019 Video Bundle!

MozCon 2019 is over, but the experience lives on in the video bundle. Get access to all 27 presentations from this year’s event for you and your team.

Take the 2019 Local Search Marketing Industry Survey

It's almost 2020 (where does the time go?) and we're back with our second annual Local Search Marketing industry survey! If you market a local business, lend us your thoughts and be entered to win a Visa gift card.

The Featured Snippets Cheat Sheet and Interactive Q&A

Dig into the SEO community's biggest questions when it comes to featured snippets. Plus, snag your free download of the Featured Snippets Cheat Sheet for strategic tips and reminders on how to win snippets of your own!

Machine Learning 101

Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation.