The Moz Blog

SEO Analytics for Free - Combining Google Search with the Moz API

Wrangling free data into actionable insights is a key skill for any SEO analyst. In today's post, learn how to pull together data from Google and the Moz API to harvest valuable information from the SERPs and turn it into smart recommendations for your clients.

5 Things You Should Know About "People Also Ask" & How to Take Advantage

People Also Ask boxes represent growing opportunity in the SERPs, but they're not the most straightforward SERP feature around. Learn all about PAAs and how you can start optimizing for them today.

Intro to SEO Competitive Analysis 101

In this Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including how to identify your true competitors, keyword gap analysis, link gap analysis, top content analysis, and a brand-new guide from Moz all about analyzing your SEO competition.

The Practical Guide to Franchise Marketing: How People Buy Now

Franchises face unique challenges when it comes to local marketing. Customers no longer shop the same as they did 5 or 10 years ago. Learn how franchises can think locally to meet new shopping habits head-on.

New SEO Experiments: A/B Split Testing Google's UGC Attribute

We A/B tested adding rel="ugc" to our Moz Blog comment links using Distilled's optimization delivery network (ODN). Here's what we found — and what we're thinking about testing next.

Featured Snippets: What to Know & How to Target

Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own.

Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool

If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis.

A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

How are ~8 million pages across the web using HTML, and what implications does it have for modern SEO? Dive into the details of this in-depth study analyzing how prevalent meta tags, structured data, social markup, and more are in HTML for millions of index pages.

How We Grew Blog Traffic by 650% in Two Years — Organically

Content marketing isn't easy when your industry's topics are dry. Here are the eight tactics one digital marketer used to triple blog growth for an e-commerce and manufacturing company in two years.

Custom Extraction Using an SEO Crawler for CRO and UX Insights

The e-commerce data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your optimizations and transform your customer experience.

The 2019 Holiday Checklist for Local SEO Heroes

A lot of time and care goes into crafting happy holiday customers. Download the free updated Local SEO Holiday Checklist to make sure your agency is ready to attract (and keep) more customers this season!

6 Ways to Get More Organic Traffic, Without Ranking Your Website

It's not always possible for your site to be competitive in the SERPs on its own. Luckily, Ryan Stewart is here to share six ways to grow organic traffic outside of hitting those top-ranking positions yourself.