The Moz Blog

Now Live for Your SEO Learning Pleasure: The NEW Beginner's Guide to SEO!

It's here! It's here! The brand-new Beginner's Guide to SEO is live and ready to teach another generation of SEOs all about how to optimize sites for both searchers and search engines alike.

Topical SEO: 7 Concepts of Link Relevance & Google Rankings

To rank in Google, it’s not simply the number of votes you receive from popular pages, but the relevance and authority of those links as well.

How to Design an SEO Quiz for Your Prospective SEO Manager

When you're hiring a new SEO, how do you know they're the right fit? We've put together a quick guide on desigining

MozCon 2019: The Initial Agenda

Take a gander at who you'll see on stage this year, along with some of the topics we've already worked out.

The 5 SEO Recommendations That Matter in the End

SEO is an ever-changing game. Here are 5 things that I consider to be evergreen SEO recommendations.

SEO Is a Means to an End: How Do You Prove Your Value to Clients?

Learn the 10 tips for showing your clients the value of your SEO work in this article by seasoned agency SEO Kameron Jenkins.

Win That Pitch: How SEO Agencies Can Land New Business

Learn how a flexible SERP tracking solution like STAT can snag you all sorts of new business.

5 Google Business Profile Tweaks To Improve Foot Traffic

Leverage these 5 Google Business Profile tips to increase your client's foot traffic.

Our Own Sarah Bird Joins the 2019 Class of Henry Crown Fellows!

Please join us in congratulating Sarah Bird on her acceptance into the 2019 class of Henry Crown Fellows. We can't wait to see what the future holds!

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Why well-known brands run into SEO difficulties and 5 recommended tactics to help remedy them.

How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)

Learn how to get even more insight from your data by setting up cookies in Google Tag Manager.

How to Use Domain Authority 2.0 for SEO

Domain Authority is a well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this Whiteboard Friday, Cyrus Shepard explains what's new with the new Domain Authority 2.0 update and how to best harness its power for your own SEO success.