The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
March 1st Google Update: The Mysterious Case of the 19-Result SERPs
On February 28th and March 1st, we saw unusually high rankings flux. Digging into the data, we captured hundreds of SERPs with more than 10 page-one organic results, with some having as many as 19. These appeared to be similar to In-depth Articles, but they disappeared the next day.
7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday
From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. In this week's Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile audit.
Affordable, Stat-Based Retail Strategy for Your Agency's Clients
Retail clients are battling tough economics offline and tough competitors online and need every bit of help your agency can give them.
14 SEO Predictions for 2019 and Beyond, as Told by Mozzers
Better late than never, we've got fourteen predictions for SEO in the coming year—ranging from the monetization of Google to continued domination of SERP features—straight from the experts here at Moz.
Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch
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We Dipped Our Toes Into Double Featured Snippets
Double-snippet SERPs started trickling in last year, so we took a peek at what they’re up to.
What a Two-Tiered SERP Means for Content Strategy
If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent.
The Influence of Voice Search on Featured Snippets
We’re in the midst of a natural language renaissance. And voice search is helping lead the charge, as well as the change in snippets.
SEO Channel Context: An Analysis of Growth Opportunities
This article will show you a case of an SEO context analysis we used to determine the importance and role of SEO.
Make Sense of Your Data with These Essential Keyword Segments
Knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags.