The Moz Blog

4 Ways to Improve Your Data Hygiene

We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for.

The Basics of Building an Intent-Based Keyword List

We know that creating keyword lists can be an Everest of an endeavour, so we’ve made a quick cheat-sheet to help ease the hurt.

Do Businesses Really Use Google My Business Posts? A Case Study

Are Google My Business Posts worth the effort, and are actual business owners taking the time to make them? Ben Fisher reveals the findings from his study of over 2,000 GMB profiles and offers some enlightening statistics around how Posts are used and whether searchers engage.

People Ask Their Most Pressing SEO Questions — Our Experts Answer

We teamed up with the good folks at Duda to answer their customers' biggest SEO questions. Read on for insights on topics like international SEO, how much content is enough content, optimizing for voice search, and more!

Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Setting the right expectations early can help manage client and stakeholder anxiety when change happens. This 11-point checklist will help you develop highly effective, good-sense strategies for better communication!

Using STAT for Content Strategy

How can you use ranking results to figure out your content strategy? In this week's Whiteboard Friday, Dana DiTomaso shares her favorite tools and methods for identifying opportunities in the SERPs.

Exploring Google's New Carousel Featured Snippet

In an effort to answer questions before you can even ask them, Google invented the carousel snippet. And then we ran the numbers to see what it’s all about.

A New Domain Authority Is Coming Soon: What’s Changing, When, & Why

We're improving our Domain Authority algorithm on March 5th, 2019. Learn more, download helpful resources to share with clients and colleagues, and get ready for our most accurate authority score to date!

How to Set Up Metrics to Optimize Your Digital PR Team's Press Coverage

What metrics are indicative of success in digital PR? Learn how to better define measurable KPIs for your online press coverage in this article.

B2B Local Search Marketing: A Guide to Hidden Opportunity

Can local B2B businesses also benefit from local SEO? From outreach to site content to essential best practices, find out how to take advantage of your B2B advantage in local.

Redirects: One Way to Make or Break Your Site Migration

Getting your redirects right can be the deciding factor in a successful site migration. Learn the rules of redirection for site migrations in this week's edition of Whiteboard Friday.

Mapping the Overlap of SERP Feature Suggestions

We explored the search suggestions packed into SERP features to see how much overlap might exist as a result of Google's endless topical organization.